Brent Kaufman, Programs Co-Chair

What do you do as Co-Chair of the Programs Committee of the Milwaukee Chapter?
The Programs Co-Chair supports our chapter by bringing quality speakers to our events. We evaluate areas of interest to our members and monitor current B2B marketing trends to guide our program content. The committee works to secure our event venue for monthly meetings. We also manage the logistics of each event and coordinate with the other committees such as Communications, Sponsorship and Membership to keep the chapter active.

How long have you been a member of BMA?
I first attended a BMA Milwaukee event 6 years ago when I was working with Quad/Graphics. After periodically attending I became interested in the B2B content and professional network. I became a member in 2008 and the following year was asked to help with the University Outreach Committee. 2011 is the second year I've been involved with the Programs Committee.

Tell us about your background in marketing.
Early on in my career I managed programs in the Point Of Sale and package design industry. In the mid -1990s I transitioned to the business consulting sector. Arthur Andersen was developing their internet marketing offering during the digital boom. I used my skill sets as a Producer for the new practice. I had the opportunity to work with amazing clients by delivering experiential design and internet marketing solutions. Quad/Graphics recruited me to Milwaukee in 2005. There I helped guide traditional print clients through integrating their off-line marketing efforts with digital media offerings. I'm currently a Client Strategist for Layer One Media helping B2B clients and consumer brands advance their on-line offerings with website, mobile, application and digital marketing expertise.

What is the most valuable part of your BMA membership?
I've really enjoyed the fact that this is an organization that not only helps me with professional networking but that I learn so much form as well. It's like attending a conference but without the travel and out of office hassle of a week -long event. Every month during the program season I know that I'll be learning alongside other local B2B marketing professionals and sharing experiences that help us all do better work.

What do you do when you're not busy being Membership Chair?
In my spare time I'm a chauffeur for my three kids. My wife and I spend what time we can in the garden - we think the garden is winning that battle. I also have what some have told me is a somewhat unhealthy attachment to both my iPhone and my dog, a 5 year old boxer!