Shari Stark, Chair, University Outreach Committee

What do you do as Chair of the University Outreach Committee of the Milwaukee Chapter?
The University Outreach Committee works to provide educational and networking opportunities to area college students studying in the marketing and communications field. Each year we host several educational events for students and also award an annual $1500 scholarship.

How long have you been a member of BMA?
This is my second year as a member of the BMA. I helped out as a volunteer for the social media session a few years ago at the Student Lightning Round interviews and thoroughly enjoyed working with the students. When I joined the BMA, I knew I wanted to really get involved with the organization and serve on a committee. I'd had such a great experience with the UOC events, that it was an obvious choice.

Tell us about your background in marketing.
I started out in TV news as an art director and worked closely with our promotions team to market the station, the programs and events. I then gained plenty of first-hand experience doing the sales and marketing for my own design firm and for the past 11 years, I've been focused on creating digital marketing programs and experiences at Fullhouse as a Creative Director and Digital Strategist.

What is the most valuable part of your BMA membership?
It's difficult to specify one thing as most valuable. The organization has provided great learning opportunities and exposure to industry thought leaders through the monthly events. Working on the UOC has been rewarding as well. I enjoy working with peers from the Milwaukee marketing community, exchanging ideas and creating programs to help students as they transition to professional marketing careers.

What do you do when you're not busy being Membership Chair?
I make sure to carve out time for photography, reading and jewelry design.