Join us for the 2016-17 programs

Using data to build a more accountable marketing model

October 13, 2016 | Keynote Dinner

Accessing and using all the data available to a business can be a challenge. Simply put, it’s overwhelming. It’s also a challenge that causes marketing and channel partners to struggle to deliver accountable, real value and innovative growth strategies to its clients. During the Oct. 13 keynote event, Bob Slaker of IBM and Gina Miller of CBD Marketing will share how they have turned data marketing from a cost center into a revenue-producing asset.

The Economics of Sales, Marketing and Product Alignment

January 12, 2017 | Keynote Luncheon

Boost profits! What a novel idea.

Every executive is thrilled to find ways to grow their company’s profits. As a marketer, you know that aligning sales, marketing and products and services helps achieve that profit growth. But proving to senior management that the harmony between these elements should be a priority can be difficult. On January 12, John Neeson, Co-CEO and Co-Founder of SiriusDecisions, is sharing his tips on how to make the case for alignment.

Stay tuned for more programming, including keynote events, morning workshops and networking opportunities!