Speaker:
Anne Curley
President
Curley Communication
http://www.curleycommunication.com/

Is your brand known but misperceived in your target market? If so, join us for some "brand sharpening" with brand strategy expert Anne Curley. Learn about her streamlined, cost-effective process to use insights on current 'perfect-fit customers' to build stronger brand identities and value propositions. Whether you're a marketer for a small or large company, you'll pick up actionable ideas that can work as well as more expensive and time-consuming branding initiatives.

Speaker:
Monica Levy
Executive Director, Branding and Corporate Communications
Johnson Controls, Inc.
http://www.johnsoncontrols.com/

In 2006, Johnson Controls began a robust re-branding process that included research with customers and other external audiences to identify the perceived strengths of the Johnson Controls brand. Sustainability emerged as the pivot point around which their brand coalesced, and thus began a global realignment of the Johnson Controls brand. In May 2007, the company rolled out its new vision, logo and brand identity during Vision Week, a global undertaking that reached the 125 countries Johnson Controls serves through approximately 1,300 offices and plants and 140,000 employees. Ms. Levy will present the results of this tremendous global brand effort along with a behind the scenes look at the re-branding process.