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May242012

BREAKFAST WORKSHOP: How to Score 'ink' in B2B Media
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Join Us For Our Next Event

Thursday, September 11, 2008
  • Seminar:4:30 PM
  • Networking:5:30 PM
  • Dinner:6:15 PM
  • Program:

Success Seminar

"Brand Sharpening" on a Budget

Speaker:
Anne Curley
President
Curley Communication
http://www.curleycommunication.com/
Is your brand known but misperceived in your target market? If so, join us for some "brand sharpening" with brand strategy expert Anne Curley. Learn about her streamlined, cost-effective process to use insights on current 'perfect-fit customers' to build stronger brand identities and value propositions. Whether you're a marketer for a small or large company, you'll pick up actionable ideas that can work as well as more expensive and time-consuming branding initiatives.
Feature Presentation

Global Re-branding for Sustainability

Speaker:
Monica Levy
Executive Director, Branding and Corporate Communications
Johnson Controls, Inc.
http://www.johnsoncontrols.com/
In 2006, Johnson Controls began a robust re-branding process that included research with customers and other external audiences to identify the perceived strengths of the Johnson Controls brand. Sustainability emerged as the pivot point around which their brand coalesced, and thus began a global realignment of the Johnson Controls brand. In May 2007, the company rolled out its new vision, logo and brand identity during Vision Week, a global undertaking that reached the 125 countries Johnson Controls serves through approximately 1,300 offices and plants and 140,000 employees. Ms. Levy will present the results of this tremendous global brand effort along with a behind the scenes look at the re-branding process.

 

Event Location

Italian Conference Center
631 E. Chicago St.
Milwaukee, WI 53202

Event Presentations

"Brand Sharpening" on a Budget
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Global Re-branding for Sustainability

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Sponsors

Gold

  • Productive Data
  • The Printery

Silver

  • Equity Brand Design
  • Johnson Controls
  • Sky High Marketing
  • Finn Digital

Bronze

  • Anthologie
  • ThomasNet