Speaker:
Spike Jones
Firestarter
Brains on Fire
http://brainsonfire.com/FIRE/

Word of mouth isn't another media channel, so get over it. It shouldn't be considered just another set of tactics, because it's something bigger. Learn how to leave behind the old mentality of campaign thinking in exchange for reframing the conversation. The context? Being a part of a long-term, sustainable, fan led movement. It's about profit through purpose. It's about knowing that there's more to interacting with customers than just transactions, but relationships. And it's no longer about transparency, it's transference. In this session you'll learn to look beyond the tactics to create something that is bigger than you and bigger than your customers. It's a movement. And movements never die.