Speaker:
Jen Keller
Search Engine Optimization Specialist
Fullhouse Interactive

A highly practical and easy-to-understand explanation of the fundamentals of search engine optimization. Rich with powerful examples, this presentation covers the basics of SEO, including how search engines award top organic positions, selecting the "right" keywords for your website, creating search friendly web content, building visibility through inbound linking strategies and much more. After this session, you'll never "Google" the same again!

Eduardo Conrado
Corporate Vice President of Global Business and Technology Marketing and Communications
Motorola Corp.

Eduardo Conrado, is responsible for the marketing of two of Motorola's three primary businesses -- Home & Networks Mobility and Enterprise Mobility Solutions -- with combined revenues of more than $18 Billion. Conrado will discuss how he is leading the shift of Motorola's marketing mix from traditional mediums to more than 50% online marketing. Why the shift? Motorola discovered that B2B technology buyers are spending more time online. To influence these buyers, Motorola is focusing their online marketing strategy on the development of thought leadership campaigns through the use of search engine marketing, videos and other interactive marketing tactics. He will highlight Motorola's integrated marketing campaigns and how they've consolidated their B2B marketing with one lead brand agency -- and through this creative partnership Motorola maintains a consistent brand image across its businesses.