Speaker:
Ron Jacobs
President
Jacobs & Clevenger

Today, it's not just selling that has become more complex. Customers take numerous, meandering journeys on the path to making purchase decisions. While B2B marketers are trying to make sense of the channels available to them (e.g. social media), their customers have integrated these channels into their lives. In this session, you'll learn how to plan, create, execute and analyze multichannel programs. You will learn tools and techniques needed to create, keep and win-back customers. And, you will learn how to integrate offline, online and hybrid channels while measure success using relevant Key Performance Indicators (KPI'S).

Speakers:
Dennis Vicchiarelli - Managing Director, World Business Chicago
Carolyn Kae Phillips - Director of Strategic Initiatives, World Business Chicago
Mark Mitten - Chief Brand Officer, Chicago 2016

Just like most corporate organizations, cities need to compete globally. To be successful, a city must act very corporate-like and dedicate a mix of operations - research, strategic planning, business development and marketing communications - towards a common business goal. Dennis Vicchiarelli, Managing Director, and Carolyn Kae Phillips, Director of Strategic Initiatives, of World Business Chicago will share what it takes for a not-for-profit economic development corporation to help position the Windy City at the center of the world economy.

Case in point - what may be the world's toughest business pitch to win? To be selected as the Host City for the Olympic Games. Marketing team members of the Chicago 2016 Olympic Bid Organization will tell the story behind Chicago's marketing strategies and tactics to be selected as Host City for the 2016 Summer Olympics and provide an up-to-date account of progress and what remains in the bid process.