Speaker:
Jim Grinney
Partner
90octane

Learn new search engine marketing strategies that focus on your prospects' buying cycles to help your organization grow profitably. Ever-evolving and increasingly more sophisticated as a B2B channel, search engine marketing (SEM), including organic optimization and pay per click advertising, connects businesses with qualified prospects from the earliest awareness and information gathering phases of the cycle.

Speaker:
Jason Ferrara
Vice President, Corporate Marketing
CareerBuilder.com

It is one of the most important issues that marketers face, especially in B2B companies when the sales force is the primary contact with the customer. Since day one, CareerBuilder.com has acknowledged the importance of creating and nurturing a strong sales-marketing partnership, which ultimately played a key role in CareerBuilder becoming the largest online employment site in less than 5 years. During his presentation, Ferrara will explain how CareerBuilder developed its B2B marketing function into what it is today as well as discuss the importance of using your brand, the benefits of regular corporate e-mails, keeping the relationship with the Sales force relevant and much more.