2010 BMA Excellence Award Winners
Total B2B Campaigns - Total B2B Campaigns for which production
and media costs exceeded $500,000 during a 12-month period. - Total
B2B Campaigns for which production and media costs exceeded
$500,000 during a 12-month period.
Entry: West Bend -
Stories of the Silver Lining
Entrant: Advertising Resources Consulting
Client: West Bend Mutual Insurance Co.
Team:
Tim Noonan - Account
Coordinator
Joe Locher - Creative Director
Kevin Rausch - Marketing Director
Total B2B Campaigns - Total B2B Campaigns with production and
media costs under $500,000 during a 12-month period. - Total B2B
Campaigns with production and media costs under $500,000 during a
12-month period.
Entry: Zebra "We Know"
Campaign
Entrant: Platypus Advertising + Design
Client: Zebra Technologies
Team:
Gary Haas - Creative
Director
Fox Company - Printing
Tim Chiappetta - Senior Art Director/Motion
Walter Grace - Senior Art Director/Print
Mary Adamczak - Senior Art Director/Print
B2B Advertising Campaigns - Print ad campaigns (fractional,
full-page or spreads) of at least three ads. - Print ad campaigns
(fractional, full-page or spreads) of at least three ads.
Entry: Case
Construction Equipment Print Ad Series
Entrant: Equity Brand Design
Client: Case Construction Equipment
Team:
Adam Slipher - Designer
Dean Helmke - Partner
Entry: Badger Meter -
Every Drop Counts
Entrant: Badger Meter, Inc.
Client: Badger Meter, Inc.
Team:
Katy Klinnert - Copywriter
Rosemary Raiche - Copywriter
Christie Mayer - Creative Director/Designer
Ann Ziegler - Marketing Communications Manager
B2B Advertising Campaigns - TV, radio or outdoor campaigns of
at least three ads. - TV, radio or outdoor campaigns of at least
three ads.
Entry: West Bend -
Stories of the Silver Lining
Entrant: Advertising Resources Consulting
Client: West Bend Mutual Insurance Co.
Team:
Tim Noonan - Account
Coordinator
Joe Locher - Creative Director
Kevin Rausch - Marketing Director
Single B2B Advertisements - Print ad (fractional, full-page or
spread) - Print ad (fractional, full-page or spread)
Entry: RAIR Print
Ad
Entrant: THIEL Design
Client: RAIR
Team:
Keith Walters - Creative
Director
John Thiel - Creative Director
Bill Zalenski - Designer
Norene Thiel - Print Project Coordinator
Lydia Driscoll - Production Manager
Entry: Arenus:
Steadfast Product Ad
Entrant: LePoidevin Rickinger Group
Client: Arenus Performance/A Division of Novus
Internation
Team:
Judson Luke - Account
Supervisor
Gregg Kerttula - Art Director
Rosalind Elliott - Assistant Account Executive
LRG Staff - Copywriter
John "JR" Rickinger - Creative Director
Entry: Arenus: The
Assure System Product Ad
Entrant: LePoidevin Rickinger Group
Client: Arenus Performance/A Division of Novus
Internation
Team:
Judson Luke - Account
Supervisor
Gregg Kerttula - Art Director
Rosalind Elliott - Assistant Account Executive
LRG Staff - Copywriter
John "JR" Rickinger - Creative Director
Entry: Coleman
Repellents Print Ad
Entrant: Celtic, Inc.
Client: Wisconsin Pharmacal Company
Team:
Brian Meehan - Account
Supervisor
Jeff Faralli - Art Director
Al Eickberg - Creative Director
Mike Kermendy - VP of Marketing - Wisconsin Pharmacal
Entry: Dow AgroSciences
PowerFlex Herbicide Print Advertisement
Entrant: Bader Rutter & Associates
Client: Dow AgroSciences
Team:
Zach Szewczyk - Account
Executive
Jason Petersen - Associate Creative Director
Mark Henderson - Associate Creative Director
Jeff Martinovici - Associate Creative Director
Margie Albrecht - Team Leader, Account Management
Entry: OPE Tune Up Kit
Ad
Entrant: Marx McClellan Thrun
Client: Briggs & Stratton
Team:
Jim Utech - Art Director
Jim Utech - Copywriter
Mike Barnett - Marketing Manager
Single B2B Advertisements - TV, Radio or Outdoor - TV, Radio or
Outdoor
Entry: Dow AgroSciences
PowerFlex Herbicide Radio Advertisement
Entrant: Bader Rutter & Associates
Client: Dow AgroSciences
Team:
Zach Szewczyk - Account
Executive
Jason Petersen - Associate Creative Director
Mark Henderson - Associate Creative Director
Jeff Martinovici - Associate Creative Director
Margie Albrecht - Team Leader
Single B2B Advertisements - Pay-Per-Click, contextual ad,
banner ad or Rich Media ad - Pay-Per-Click, contextual ad, banner
ad or Rich Media ad
Entry: Deltrol Controls
PPC Ad Campaign
Entrant: Top Floor Technologies
Client: Deltrol Controls
Team:
Drew Sanders - Account
Manager
Jo Stumpner - PPC Marketing Director
Cassandra McClure - PPC Specialist
Public Relations - Public relations campaign (four or more
elements). - Public relations campaign (four or more
elements).
Entry: Introducing the
Silicon Valley of Water
Entrant: Cramer-Krasselt Public Relations
Client: Milwaukee 7 Water Council
Team:
Jason Lusk - Account
Supervisor
Dean Amhaus - President, Spirit of Milwaukee
Dave Marsh - Principal, Water Works Marketing
Kelly Nichols - Senior Account Executive
Entry: Flu Fighters
H1N1 Community Relations Campaign
Entrant: Core Creative
Client: Children's Hospital of Wisconsin
Team:
Julie Mertz-Dillon - Art
Director
Colin Deval - Copywriter
Dana Carpenter - Public Relations
Beth Crivello-Wagner - Public Relations Director
Entry: Alyson Dudek
Sponsorship Materials
Entrant: Platypus Advertising + Design
Client: Alyson Dudek
Team:
Nancy Wilkes - Copywriter
Gary Haas - Creative Director
Fox Company - Printing
Tim Chiappetta - Senior Art Director/Motion
Mary Adamczak - Senior Art Director/Print
Public Relations - Single PR effort (PR pitch, tradeshow-media
relations, press conference, speaking engagement, media tour, etc.)
- Single PR effort (PR pitch, tradeshow-media relations, press
conference, speaking engagement, media tour, etc.)
Entry: Revealing the
Green Side of an Automation Giant
Entrant: Padilla Speer Beardsley
Client: Rockwell Automation
Team:
Dani Litt - Account
Executive
Heidi Wight - Account Supervisor
Entry: Yoplait Media
Kit
Entrant: Bader Rutter & Associates
Client: Dairy Management Inc.
Team:
Rika Wiemer - Digital Solutions
Project Manager
Colleen Grams - Sr Account Executive - PR
Janice Kayser - Sr Account Executive - PR
Kris Jensen - Sr Art Director
Damon Sanchez - Sr. Interactive Media Specialist
Lisa Balcerak - Team Leader
Entry: Johnson
Financial Group Fortune 100 Application
Entrant: Core Creative
Client: Johnson Financial Group
Team:
Trade Show Marketing and Exhibits - Trade Show Marketing and
Exhibits for which design, production & promotion exceeded
$100,000. - Trade Show Marketing and Exhibits for which design,
production & promotion exceeded $100,000.
Entry: Fiserv
Entrant: Derse
Client: Fiserv
Team:
Trade Show Marketing and Exhibits - Trade Show Marketing and
Exhibits for which design, production & promotion were at or
under $100,000. - Trade Show Marketing and Exhibits for which
design, production & promotion were at or under $100,000.
Entry: Greenbuild
2009
Entrant: Johnson Controls, Inc.
Client: Johnson Controls, Inc.
Team:
Eric Snyder - Account
Director
Katina Zachas - Account Manager
Keith Tomaszewski - Exhibit Manager
Steve Thomas - Marketing Manager
Sandy Buettner - Program Manager
Bruce Taggart - Project Manager
B2B Collateral Material / Product Literature Campaign - B2B
Collateral Material / Product Literature Campaign
Entry: Evolution
Literature Campaign
Entrant: InSinkErator, a division of
Emerson
Team:
Single B2B Product Literature / Collateral Material - Corporate
Capability Brochure - Corporate Capability Brochure
Entry: Milwaukee Bucks
Corporate Sponsorship
Entrant: Platypus Advertising + Design
Client: Milwaukee Bucks
Team:
Gary Haas - Creative
Director
Fox Company - Printing
Chris Taylor - Senior Art Director/Print
Walter Grace - Senior Art Director/Print
Single B2B Product Literature / Collateral Material -
Product-specific or service-specific printed brochure or catalog. -
Product-specific or service-specific printed brochure or
catalog.
Entry: Residential
Design Guide
Entrant: Perlick Corp
Team:
Scott Schloerke -
Manager/Marketing Services
Krista Caiazza - Marketing Associate
Chaya Jacobs - Marketing Manager
Entry: Professional
Series Brochure
Entrant: Marx McClellan Thrun
Client: Briggs & Stratton
Team:
Jim Utech - Art Director
Ben Baker - Copywriter
Anita Fisher - Marketing Communications Manager
Saturn Lounge - Photographer
Entry: Military MR
Brochure
Entrant: Avicom Marketing Communications
Client: GE Healthcare
Team:
B2B Direct Mail - Campaigns or two or more mailings, flat or
dimensional. - Campaigns or two or more mailings, flat or
dimensional.
Entry: Turning
Knowledge Into Know-How TM
Entrant: Quarles & Brady LLP
Client: Quarles & Brady LLP
Team:
Julie Cole - Chief Marketing
Officer
David Wise - Copywriter
Michael Ostermeyer - Executive Producer
Clay Feller - Graphic Artist
Joanna Pheiffer - Multi-Media Specialist
Mel Mitchell - Product Manager
B2B Direct Mail - Single printed mailing piece, flat or
dimensional. - Single printed mailing piece, flat or
dimensional.
Entry: Coleman
Repellents Direct Mail - Retail Buyers
Entrant: Celtic, Inc.
Client: Wisconsin Pharmacal Company
Team:
Marc Bennett - Account
Coordinator
Brian Meehan - Account Supervisor
Jeff Faralli - Art Director
Al Eickberg - Creative Director
Mike Kermendy - VP of Marketing - Wisconsin Pharmacal
Entry: Evolution Launch
Package
Entrant: InSinkErator, a division of
Emerson
Team:
Annual Reports - Annual Reports
Entry: Sensient Annual
Report
Entrant: Platypus Advertising + Design
Client: Sensient Technologies
Team:
Doug Levin - Copywriter
Gary Haas - Creative Director
Fox Company - Printing
Mary Adamczak - Senior Art Director/Designer
Entry: Marquette
University President's Report
Entrant: Platypus
Advertising + Design
Client: Marquette University
Team:
Joni Moths-Mueller -
Copywriter
Marilyn Vollrath - Copywriter
Gary Haas - Creative Director
John Nienhuis - Photography
Fox Company - Printing
Walter Grace - Senior Art Director/Designer
B2B Promotional Product Materials - Printed materials, posters,
calendars, incentives, sales and reseller kits. - Printed
materials, posters, calendars, incentives, sales and reseller
kits.
Entry: Dodge Ram
Promo
Entrant: Equity Brand Design
Client: Case IH
Team:
Christi Vondrak - Designer
Mike Atkins - Designer
Matt Dufek - Designer
Dean Helmke - Partner
B2B Promotional Product Materials - Point of Purchase Materials
- Point of Purchase Materials
Entry: 90th Anniversary
Campaign
Entrant: Marx McClellan Thrun
Client: Johnson Controls
Team:
Web Sites - Web sites produced for less than $25,000 - Web
sites produced for less than $25,000
Entry: Rockin' Block
Party Website
Entrant: Equity Brand Design
Client: Case Construction Equipment
Team:
Britton Sliwinski - Art
Director
Dean Helmke - Partner
Web Sites - Web sites produced between $25,001 and $50,000. -
Web sites produced between $25,001 and $50,000.
Entry: Rite Hite
Revolution Web Site
Entrant: Celtic, Inc.
Client: Rite-Hite
Team:
Jodi Paynter - Account
Executive
Kurt Lingel - Account Supervisor
Jeff Faralli - Art Director
Anthony Biondi - Progammer / Editor, Interactive
Mitch Grande - Programmer
Andy Olson - Rite-Hite Aftermarket Division
Entry: New Website by
Top Floor Technologies: Metaltek.com
Entrant: Top Floor Technologies
Client: Metaltek
Team:
Katie Klein-Murphy - Project
Manager
John Tran - Project Manager
Tony Verre - Site Architect
B2B Online Communications - Online Branding Campaign: must
include at least three pieces. - Online Branding Campaign: must
include at least three pieces.
Entry: Turning
Knowledge Into Know-How TM
Entrant: Quarles & Brady LLP
Team:
Julie Cole - Chief Marketing
Officer
David Wise - Copywriter
Michael Ostermeyer - Executive Producer
Clay Feller - Graphic Artist
Joanna Pheifer - Multi-Media Specialist
Mel Mitchell - Product Manager
B2B Online Communications - Online Customer
Retention/Penetration Campaign (incremental sales from existing
customer). Must include at least three pieces. - Online Customer
Retention/Penetration Campaign (incremental sales from existing
customer). Must include at least three pieces.
Entry: Brooks Stevens
Email Newsletter: The Monthly BS
Entrant: Data Dog Interactive Marketing
Client: Brooks Stevens Design
Team:
Kate Schmitt - Account
Manager
David Kawczynski - Art Director
Leah Carson - Copywriter
Social Media / New Media - Social Media / New Media
Entry: Coleman
Repellents 2009 Social Media Campaign
Entrant: Celtic, Inc.
Client: Wisconsin Pharmacal Company
Team:
Marc Bennett - Account
Coordinator
Brian Meehan - Account Supervisor
Jeff Faralli - Art Director
Al Eickberg - Creative Director
Anthony Biondi - Progammer / Editor, Interactive
Mike Kermendy - VP of Marketing - Wisconsin Pharmacal
Multimedia/Computer-based Presentations - Sales, product or
corporate promotion presentation - Sales, product or corporate
promotion presentation
Entry: Cousins Subs:
Franchise Recruitment Interactive CD
Entrant: Welke Group
Client: Cousins Subs
Team:
Cory Bogenschutz - Account
Executive
Hannah Jablonski - Art Director
Bob Welke - CEO
Laura Rodriguez - Director of Client Service
Carol Beisiegel - Director of Production
Multimedia/Computer-based Presentations - Training Presentation
- Training Presentation
Entry: Multilingual
Sales Training and Installation DVD
Entrant: InSinkErator, a division of
Emerson
Team:
External Magazines / Newsletters - External Magazine - External
Magazine
Entry: IMPACT
Entrant: Bader Rutter & Associates
Client: OM Workspace
Team:
Larry Engel - Account Team
Leader
Jeff Martinovici - Art Director
Brendan Kennedy - Copywriter
Paul Kuehn - New Technologies Manager
Audra Jacobs - PR Senior Account Executive
Jennifer Kosfeld - Sr. Account Executive
New Product Launch - New Product Launch
Entry: Data Dog
Interactive Marketing Big Fish PURL Campaign
Entrant: Data Dog Interactive Marketing
Client: Data Dog Interactive & Heritage
Printing
Team:
David Kawczynski - Art
Director
Johnathan Crawford - Creative Director
Ken Gaspar - Programmer
Entry: Glowfly New
Product Launch Campaign Lights Up Sales for Honeywell
Entrant: Waldbillig & Besteman
Client: Honeywell Environmental & Combustion
Controls
Team:
Whitney Drzewiecki - Account
Executive
Melissa Barbeaux-Lindsley - Art Director
Sarah McHugh-Ring - Director of Marketing Communications
Wayne Koenig - Senior Art Director
Entry: Tailored Aisle
Graphics (TAG) new product launch - new custom floor graphic
solution
Entrant: Core Creative
Client: Tailored Aisle Graphics (TAG)
Team:
Ward Alles - Account
Executive
Julie Mertz-Dillon - Art Director
Jerry Higgins - Creative Director
Kevin Brandt - Creative Strategist
Doug Birling - Designer/VIdeo Producer and Editor
Branding or Rebranding - Corporate Branding Campaign -
Corporate Branding Campaign
Entry: HNI Rebranding
Campaign
Entrant: Core Creative
Client: HNI
Team:
Ward Alles - Account Manager
Angi Krueger - Creative Director/Print & Online
Jerry Higgins - Creative Director/Video
Kevin Brandt - Creative Strategist
Doug Birling - Designer/Video Editor
Branding or Rebranding - Corporate Identification Program -
Corporate Identification Program
Entry: BorgWarner Brand
Tool Kit
Entrant: Platypus Advertising + Design
Client: BorgWarner
Team:
Gary Haas - Creative
Director
Mary Adamczak - Senior Art Director/Print
Services Performed or Produced for Non-profit Organizations -
Services Performed or Produced for Non-profit Organizations
Entry: "Culinary Kings
and Queens of Milwaukee County" Invitation
Entrant: JWD-Creative
Client: Social Development Commission
Team:
James Smalls - Art Director
Aaron Valentine - Creative Director
Entry: Guitar
Hero
Entrant: Bader Rutter & Associates
Client: Guitars for Vets
Team:
Jordan Hart - Art Director
Patrick Nettesheim - Client
Brendan Kennedy - Copywriter
Mike McCabe - Creative Director
Entry: Center for
Self-Sufficiency Annual Report
Entrant: Staples Marketing
Client: Center for Self-Sufficiency
Team:
Self Promotion - Self Promotion
Entry: Equity Brand
Design Self-Promotional website
Entrant: Equity Brand Design
Client: Equity Brand Design
Team:
Matt Dufek - Designer
Nick Binetti - Designer
Mike Atkins - Designer
Dean Helmke - Partner
Entry: Fullhouse
Holiday Card & Augmented Reality Experience
Entrant: Fullhouse
Team:
Ryan Spiering - Art Director
Dan Schambow - Experience Design Director - Visual
Neil Kloppenborg - Graphic Designer
James Newell - Interface Development Manager
Josh Gall - Technical Architect
Brian Honts - Video Director
Video Production - Online production video (including Flash
movie / Flash demo) - Online production video (including Flash
movie / Flash demo)
Entry: Why Green?
Entrant: Midland Video Productions
Client: MSI General
Team:
George Liberatore - Client
Services Director
Kelly McDonald - Editor
Neil Jaehnert - Executive Producer
Josh Rasmussen - Flash Programming
Joe Liberatore - Video Production
Video Production - Sales, product or corporate promotion video
- Sales, product or corporate promotion video
Entry: Rite Hite Doors
Product Video
Entrant: Celtic, Inc.
Client: Rite-Hite
Team:
Jodi Paynter - Account
Executive
Kurt Lingel - Account Supervisor
Jeff Faralli - Art Director
Pat Knapp - Copywriter
Ted Lega - Producer
Jon Schumacher - Rite-Hite Doors
Entry: Metasys Delivers
Video
Entrant: Marx McClellan Thrun
Client: Johnson Controls
Team:
Jeff McClellan - Copywriter
Rick Thrun - Creative Director
Julius Fomotor - Director
Barry Mainwood - Video Editor
Aaron Johnson - Video efx artist
Entry: MARS VSL:
Imagine the Potential
Entrant: Bader Rutter & Associates
Client: GE Healthcare, Diagnostic
Cardiology
Team:
Brad Kasbohm - Account
Executive
Sarah Kmet-Hunt - Associate Creative Director
Veronique Berger - GE Healthcare
Kate Martin - Senior Copywriter
Toni Czajka - Team Leader
Entry: GE Healthcare
Optima MR360 Product Launch Video
Entrant: Avicom Marketing Communications
Client: GE Healthcare
Team: