Debbie Qaqish will share with the group how revenue marketers are changing the landscape of the industry through marketing automation. She will share her insights in the demand generation field and discuss how applying strategy, technology and process will help B2B companies drive revenue growth.

Debbie Qaqish Chief Revenue Marketing Officer Pedowitz Group

Debbie is a nationally recognized speaker, thought leader and innovator in the demand generation field, with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth.

Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert. She is a frequent speaker and writer on topics related to driving revenue through demand generation techniques, marketing automation technologies and the integration of sales and marketing.

As a principal partner and chief revenue marketing officer of The Pedowitz Group, Debbie is responsible for developing and managing client relationships, as well as leading the firm's strategic partnerships and alliances.

Success and Shortfalls: What Xerox Services is learning as it adopts new marketing technologies to drive revenue

From social media to online lead generation, new and more pervasive marketing technologies are replacing established tactics in the marketing operations toolbox.

Join Laura Ramos, Vice President of Industry Marketing for Xerox Document Services in North America, in a candid discussion about the lessons learned rolling out social media, lead management automation, and guided selling tools in an organization where sales coverage runs the gamut from geography to industry. Laura will also present a checklist of the key 'gotchas' that marketers should watch out for when implementing new technologies. Ramos will demonstrate through her experience with Xerox, why sometimes people, process, and change management might be more important than technology adoption and evolution.

Laura Ramos Vice President, Industry Marketing Xerox Document Outsourcing Services,US Xerox Corporation

Laura Ramos is the Vice President of Industry Marketing for Xerox Document Services in North America. Together with her team, she plans and executes marketing programs that create business opportunities in Education, Financial Services, Government, High-Technology/Telecom, Manufacturing, and Retail. Prior to Xerox, Laura lead B2B marketing best practices research as a Vice President at Forrester Research. Before Forrester, she has more than 18 years of experience in the design and marketing of computer hardware and software, and has held marketing director positions at various companies in California's Silicon Valley. She was named to BtoB magazine's "Who's Who" list for four years, most recently in 2010. In 2011, BtoB named her to their list of "Top 25 Digital Marketers." She also authors the B2B Marketing POSTs blog. You can follow her on Twitter at @lauraramos.

INVESTMENT:
EARLY REGISTRATION DISCOUNT if registered by Monday, August 29th

Seminar - $20/members, $30 nonmembers
Dinner program - $40 members, $55 nonmembers
Both programs - $55 members, $75 nonmembers, students/full time professors $20

Registration investment AFTER Monday, August 29th:
Seminar - $30/members, $40 nonmembers
Dinner program - $50 members, $65 nonmembers
Both programs - $65 members, $85 nonmembers, students/full time professors $25

Cancellations must be made at least 48 hours in advance to receive a refund.

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