Kalyan Raman, PhD Professor of IMC, Medill School of Journalism, Media, Integrated Marketing Communications Northwestern University

Kalyan Raman, Professor at the Medill IMC department at Northwestern University will explore the use of data in today's marketing landscape. Dr. Raman specializes in the optimization of the marketing mix including budgeting, allocation of resources and data-related problem solving for clients.

EXECUTIVE BIOGRAPHY OF KALYAN RAMAN

Kalyan Raman is a Professor in the Medill IMC department, Affiliated Professor of Marketing in the Kellogg School of Management at Northwestern University, Evanston, IL, and Visiting Scholar at the International Monetary Fund in Washington DC. He attended graduate school at Purdue University, W. Lafayette, Indiana, and obtained his Ph.D. in Marketing from the University of Texas at Dallas. He holds a M.S. in Statistics and minors in Mathematics and Mathematical Economics.

Kalyan specializes in marketing mix optimization, optimal budgeting and allocation of the marketing communications mix, and resource allocation problems in marketing. Multinational companies, major advertising agencies and their media planning affiliates are supporting Kalyan's research. He is a Visiting Professor at the University of Munster, Humboldt University of Berlin, Free University of Berlin, University of Leipzig, University of Goettingen, European Business School, and was a Visiting Professor at Catholic University of Leuven, Belgium in 2001. Kalyan has taught in Loughborough University's program in Singapore and in executive development MBA programs at Northwestern University and other leading business schools in Europe and the USA. He has presented his research at national and international conferences in the United States, Germany, Austria, U.K., Netherlands, France, Belgium, Australia, India, and given invited talks at a number of leading universities all over Europe and the U.K., and at leading Fortune 100 companies in the U.S.A.