Jim O'Connell, Marketing and Communication Specialist, Veolia Environmental Services - Solid Waste, will discuss how the company has put sustainability best practices in place for their business and for their customers' business. He'll explore the idea of sustaining these environmentally-sound practices as the industry and customer needs change and integrating these messages into the company's marketing efforts.

Jim O'Connell Marketing and Communication Specialist Veolia Environmental Services

Jim O'Connell Bio

Jim O'Connell is a Marketing and Communication Specialist at Veolia Environmental Services - Solid Waste, headquartered in Milwaukee. In his role, Jim executes internal communications initiatives and marketing strategies. Most recently, Jim guided the title sponsorship of the Midwest's first near-zero waste music festival, Rock the Green, presented by Veolia Environmental Services.

Jim has spent most of his career working in a variety of roles at radio stations and media firms across the Midwest. He is a graduate of Columbia College Chicago with a B.A. in Media Management.

Solid Waste, the Milwaukee-based waste management business of Veolia Environmental Services North America, is a fully-integrated solid waste company providing solid waste collection, transfer, recycling and disposal to more than 1.7 million residential, commercial and industrial customers throughout North America.

Business to business marketing is more than generating sales and awareness. Join BMA-Milwaukee to learn about how Badger Meter CEO, Rich Meeusen, has gone beyond sales and marketing and through his vision, haschanged the face of his company and the water industry. His vision for The Water Council has put Milwaukee on the international map for water innovation in business, academia and research.

Rich Meeusen CEO Badger Meter

Rich Meeusen Bio

Richard A. (Rich) Meeusen has been the President of Badger Meter Inc. since November 2001 and Chief Executive Officer since 2002. Mr. Meeusen has been Vice President, Finance and Chief Financial Officer of Badger Meter since 1995. Mr. Meeusen served as the President, Executive Vice President - Administration and Vice President of Finance, Chief Financial Officer and Treasurer of Badger Meter Inc.

Mr. Meeusen has an extensive public accounting experience with an emphasis ... in audit, specializing in banks and other financial institutions. He serves as the Chairman of Milwaukee Public Museum, Inc. He has been the Chairman of the Board of Badger Meter Inc. since April 23, 2004 and its Director since 2001. He serves as a Director of Goodwill Industries of Southeastern Wisconsin. Mr. Meeusen serves as a Director of Menasha Corporation and First Wisconsin Bank and Trust. He served as a Director of GDI Global Data Inc. until September 6, 2003. He served as a Director of State Financial Services Corp. since July 25, 2003 and also for its subsidiary, State Financial Bank NA since July 25, 2003.

Mr. Meeusen is also a Member of the Wisconsin and American Institutes of Certified Public Accountants. He serves President of the Boy Scouts of America, Milwaukee County Council. He received his Certified Public Accountant Certificate in 1978. Mr. Meeusen received a Bachelor's degree in Accounting from the University of Wisconsin-Whitewater in 1976 and an MBA from the Kellogg Graduate School of Management at Northwestern University in 1995.