Panel Discussion

Moderator & Keynote Speaker

Michael Gass Michael Gass Consulting Birmingham, AL

Panelists:

	Peter Marino President Olson Public Relations		Monica Levy VP Global Communications Xylem RCW
	Kevin Metz Senior Vice President, Corporate Branding MSL GROUP Chicago		Brian Johnson Global Marketing Communications Manager GE Healthcare

Ever wonder about how you and your agency or you and your client could be so close to that perfect relationship yet something seems to get in the way? Understanding each other's' issues may go a long way in achieving marketing nirvana.

Join us for our next event on Thursday, May 10th where leading B2B corporate marketers and agency leaders explore building stronger relationships that result in innovation and increased value.

As we all look to improve results and achieve more value there have been changes in the way corporate marketers and agency professionals collaborate. Recent economic pressures and ongoing target audience fragmentation have increased pressure for us all to innovate. During the success seminar our panel of experts will discuss the changes in the industry and the role of corporate marketers and agency professionals. The panel will also look at marketing tools and techniques and discuss how collaborative relationships work well and where they could use room for improvement.

Our panel will be moderated by world-renowned speaker and agency consultant, Michael Gass, Michael Gass Consulting, Birmingham, AL.

Panel Members Include:
Peter Marino, President Olson Public Relations
Monica Levy, Global Director, Communications, Xylem RCW
Kevin Metz, Senior Vice President, Corporate Branding, MSL GROUP Chicago
Brian Johnson, Global Marketing Communications Manager, GE Healthcare

Join us for this open dialogue about what is working and what needs improvement in the way both groups work together. We all want to bring more value to the table. By having an open discussion about collaboration we can learn how to better work together toward improved marketing results and shared success. The discussion will cover the following key topics:

• Relationships
• Financial Models
• Deliverables
• Collaboration Tools

Feature Presentation

Following the success seminar there will be networking and cocktails followed by dinner and a feature presentation by Michael Gass entitled Improving Client/Agency Relationships: Perspectives and Prescriptions for Improving Client/Agency Relationships and Performance.

Michael Gass has spent his entire advertising career in business development for small to mid-size advertising agencies. After speaking and writing about best new business practices from his own experience and requests from numerous agencies for new business advice, he launched his own consultancy in 2007.

"Michael is without doubt one of the leading, if not the leading social media expert as it relates to the world of advertising and marketing agencies,"
Clive Maclean, CMO, Engauge, Columbus, OH

His social media 'home base' is Fuel Lines, which in 3 years' time Michael has grown into an influential ad agency new business/social media blog that is currently ranked among the top 100 marketing blogs, according to Advertising Age's, The Power 150, a ranking of the top English-language blogs in the world.