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Join Us For Our Next Event

Thursday, October 11, 2012
  • Seminar:5:00 PM
  • Networking:6:00 PM
  • Dinner:6:00 PM
  • Program:7:00 PM

Marketing a Major Transition - The Caterpillar Acquisition of Bucyrus


Event Slideshow

Caterpillar's acquisition of Bucyrus International was major global news in the mining industry as well as in the general business world.  Blending the best of two market leaders into a stronger unified culture is no small task.  Caterpillar will share how it planned for and managed the transition quickly and efficiently.  Our seminar will cover the critical role of employee communications in managing large business transitions for B2B organizations.

Tony Johnson1


Keynote - Tony Johnson, Marketing Manager, Caterpillar Global Mining




What you will learn:
•          Communicating change in the organization
•          How marketing facilitates change

Tony Johnson is a Peoria, Illinois area native and is a third generation Caterpillar employee.

In high school, he was class valedictorian, a three-sport/all-state athlete, an Academic All-American in football and was recruited by over fifty colleges and universities.  Tony attended the University of Illinois on scholarship from 1984 -1988 where he played offensive tackle for the Illini.  During that time, he participated in the 1985 Peach Bowl and served as a director for the NCAA Volunteer for Youth. 

Upon graduating with a degree in Business Administration - Marketing, he joined Caterpillar Inc. in Peoria. After completing the Marketing Training program and several developmental assignments in central Illinois, he was promoted to a Field Representative position in 1992 in Billings, Montana where he spent most of his time in Montana, Wyoming and Idaho.

In 1995, he was promoted to a Mining Sales Rep position in Brisbane, Australia.  Here, Tony had responsibility for the mining business in Queensland, Northern Territory and Papua New Guinea.  In his spare time, he was active in local sports and served as the head coach for the Queensland Australia State Gridiron team in 1998.  He also helped initiate a major US - Australia cultural exchange football event called the Down Under Bowl.

In 1999, Tony returned to Peoria to take on a sales position in Caterpillar's newly formed Global Mining Division.  Between the period of 2001 and 2007, he served roles in Communications, Human Resources and as an Account Managers for some of Caterpillar's largest customers.

In 2008, Tony was promoted to Marketing Manager for the Caterpillar Global Mining Division. In this role, he has responsibility for the marketing of products, services and solutions to the mining industry.  Tony served a key marketing role on the integration of the $8.8B Bucyrus acquisition in 2011. He currently splits office time between the Global Mining office in Peoria, and the Global Mining World Headquarters in Oak Creek, Wisconsin.    

Tony is also active outside of his Caterpillar career.  He was involved with arena football in Peoria for ten years, serving as the assistant Head Coach and defensive coordinator for the Peoria Pirates from 1999 - 2008, Tony coached over 140 games, including two championships and a perfect 17-0 team in 2000.  He also is engaged in the sporting activities of his son.  This includes traveling the country year round to participate in high level baseball tournaments and camps.

Tony is also very active in the Peoria community.  He does color commentary on radio for high school football, served as the Central Illinois Coordinator for the NFL's Punt, Pass and Kick competitions, and was an active coach on the JFL football program for six years.

Tony was selected as one of Peoria's top business and community lea

ders for his work in promoting positive character values to Peoria area students through his "Treasure Life" program and he completed the Peoria Chamber of Commerce Community Leadership School program. He is active in local charity events.

Married to Chris and with children Missy (21) and Trent (15), he actively balances a career, family and community involvement roles.


Allie Tran1


Seminar - Aili Tran, Human Relations Caterpillar Global Mining Division Communications Manager



What you will learn:
•          Keeping employees engaged during change
•          Building a stronger culture during change through employee communications

Aili Tran joined Caterpillar in 2007 as a communications intern for the Human Services Division and was hired on full time in 2008. Through 2009 she was responsible for Engine Operations and CPS (Caterpillar Production Systems) communications in the Mossville Engine Center.

In 2009, Aili held a legislative communications role with the Governmental Affairs team providing communication expertise to a worldwide network of lobbyists and representatives. Aili also led the employee solicitation for the United Way through a corporate, nationwide campaign. In 2010, Aili joined the Caterpillar Foundation as the US Investments Manager responsible for managing the U.S. non-profit investment portfolio for the Caterpillar Foundation and local, corporate sponsorships. 

In August 2012, Aili joined Caterpillar Global Mining, LLC as the Division Communications Manager responsible for the strategic development and execution of communications supporting Caterpillar's mining industry. She serves as an advisor and communications consultant to two division presidents and leadership team with more than 4,000 worldwide employees.

Aili has also completed her Masters Degree in Business Administration from Bradley University. She holds a Bachelor of Science degree in Marketing and Public Relations from Illinois State University.   

Aili enjoys travel, fashion and collects Polaroid cameras.


5:00 PM - Seminar 
6:00 PM - Keynote Attendees Networking/Hot h'ordeuvres
7:00 PM - Keynote Presentation
8:00 PM - Adjournment

EARLY REGISTRATION DISCOUNT if registered by Monday, October 8th: 
Seminar - $20 members, $30 nonmembers
Dinner program - $40 members, $55 nonmembers, students/full time professors $20
Both programs - $55 members, $75 nonmembers

Registration investment AFTER Monday, October 8th: 
Seminar - $30 members, $40 nonmembers
Dinner program - $50 members, $65 nonmembers, students/full time professors $25 
Both programs - $65 members, $85, full time students/educators $25 






Event Location

The Grain Exchange
225 E. Michigan St.
Milwaukee, WI 53202PARKING: There are copious parking options available either on the street or in lots across the street and at the corner of N. Broadway and E. Michigan or at the lot at the corner of N. Broadway and E. Clybourn St.





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