Caterpillar's acquisition of Bucyrus International was major
global news in the mining industry as well as in the general
business world. Blending the best of two market leaders into
a stronger unified culture is no small task. Caterpillar will
share how it planned for and managed the transition quickly and
efficiently. Our seminar will cover the critical role of
employee communications in managing large business transitions for
Keynote - Tony Johnson, Marketing Manager, Caterpillar
What you will
Communicating change in the organization
How marketing facilitates change
Tony Johnson is a Peoria, Illinois area native and is a third
generation Caterpillar employee.
In high school, he was class valedictorian, a
three-sport/all-state athlete, an Academic All-American in football
and was recruited by over fifty colleges and universities.
Tony attended the University of Illinois on scholarship from 1984
-1988 where he played offensive tackle for the Illini. During
that time, he participated in the 1985 Peach Bowl and served as a
director for the NCAA Volunteer for Youth.
Upon graduating with a degree in Business Administration -
Marketing, he joined Caterpillar Inc. in Peoria. After completing
the Marketing Training program and several developmental
assignments in central Illinois, he was promoted to a Field
Representative position in 1992 in Billings, Montana where he spent
most of his time in Montana, Wyoming and Idaho.
In 1995, he was promoted to a Mining Sales Rep position in
Brisbane, Australia. Here, Tony had responsibility for the
mining business in Queensland, Northern Territory and Papua New
Guinea. In his spare time, he was active in local sports and
served as the head coach for the Queensland Australia State
Gridiron team in 1998. He also helped initiate a major US -
Australia cultural exchange football event called the Down Under
In 1999, Tony returned to Peoria to take on a sales position in
Caterpillar's newly formed Global Mining Division. Between
the period of 2001 and 2007, he served roles in Communications,
Human Resources and as an Account Managers for some of
Caterpillar's largest customers.
In 2008, Tony was promoted to Marketing Manager for the
Caterpillar Global Mining Division. In this role, he has
responsibility for the marketing of products, services and
solutions to the mining industry. Tony served a key marketing
role on the integration of the $8.8B Bucyrus acquisition in 2011.
He currently splits office time between the Global Mining office in
Peoria, and the Global Mining World Headquarters in Oak Creek,
Tony is also active outside of his Caterpillar career. He
was involved with arena football in Peoria for ten years, serving
as the assistant Head Coach and defensive coordinator for the
Peoria Pirates from 1999 - 2008, Tony coached over 140 games,
including two championships and a perfect 17-0 team in 2000.
He also is engaged in the sporting activities of his son.
This includes traveling the country year round to participate in
high level baseball tournaments and camps.
Tony is also very active in the Peoria community. He does
color commentary on radio for high school football, served as the
Central Illinois Coordinator for the NFL's Punt, Pass and Kick
competitions, and was an active coach on the JFL football program
for six years.
Tony was selected as one of Peoria's top business and community
ders for his work in promoting positive character values to
Peoria area students through his "Treasure Life" program and he
completed the Peoria Chamber of Commerce Community Leadership
School program. He is active in local charity events.
Married to Chris and with children Missy (21) and Trent (15), he
actively balances a career, family and community involvement
Seminar - Aili Tran, Human Relations Caterpillar Global
Mining Division Communications Manager
What you will
Keeping employees engaged during change
Building a stronger culture during change through employee
Aili Tran joined Caterpillar in 2007 as a communications intern
for the Human Services Division and was hired on full time in 2008.
Through 2009 she was responsible for Engine Operations and CPS
(Caterpillar Production Systems) communications in the Mossville
In 2009, Aili held a legislative communications role with the
Governmental Affairs team providing communication expertise to a
worldwide network of lobbyists and representatives. Aili also led
the employee solicitation for the United Way through a corporate,
nationwide campaign. In 2010, Aili joined the Caterpillar
Foundation as the US Investments Manager responsible for managing
the U.S. non-profit investment portfolio for the Caterpillar
Foundation and local, corporate sponsorships.
In August 2012, Aili joined Caterpillar Global Mining, LLC as
the Division Communications Manager responsible for the strategic
development and execution of communications supporting
Caterpillar's mining industry. She serves as an advisor and
communications consultant to two division presidents and leadership
team with more than 4,000 worldwide employees.
Aili has also completed her Masters Degree in Business
Administration from Bradley University. She holds a Bachelor of
Science degree in Marketing and Public Relations from Illinois
Aili enjoys travel, fashion and collects Polaroid cameras.
5:00 PM - Seminar
6:00 PM - Keynote Attendees Networking/Hot h'ordeuvres
7:00 PM - Keynote Presentation
8:00 PM - Adjournment
EARLY REGISTRATION DISCOUNT if registered by Monday, October
Seminar - $20 members, $30 nonmembers
Dinner program - $40 members, $55 nonmembers, students/full time
Both programs - $55 members, $75 nonmembers
Registration investment AFTER Monday, October 8th:
Seminar - $30 members, $40 nonmembers
Dinner program - $50 members, $65 nonmembers, students/full time
Both programs - $65 members, $85, full time students/educators
SPEAKER ACCOMODATIONS PROVIDED BY: