Just days after the presidential election and when you thought the debating was done we bring you a new kind of debate. See our "candidates" Marketing & Sales go head to head on the important issues around B2B. Nationally renowned speaker, strategist and author Tim Riesterer will moderate the discussion and keep everyone on topic. Learn how both sides of the sales and marketing equation can use their points of view, reach across the aisle and move the business agenda forward more successfully regardless of their partisan agenda. 

What You'll Learn:
• How B2B marketing and sales can work together to accomplish more with less
• Strategies to help marketing and sales support each other for more mutual success
• The important issues for both "parties" and how understanding helps both perform better
• Looking at the new buying paradigm and how to market and sell to the expectations of today's B2B decision makers.

Luncheon Keynote Moderator -

Tim Riesterer
Chief Strategy & Marketing Officer, Corporate Visions 

Tim Riesterer is responsible for leading the strategic direction of Corporate Visions in thought leadership, positioning and product development.
Tim has more than 20 years' experience in Marketing and Sales. Prior to joining Corporate Visions, Tim co-founded Customer Message Management, LLC (CMM Group), where he was CEO until it was acquired by Corporate Visions in 2008. Before CMM Group, Tim was CMO and VP of Strategic Services for Ventaso. Additionally Tim was President and CEO of Brady Marketing Group and has worked in marketing, communication and sales support for world-class technology manufacturers such as Rockwell Automation and GE Medical Systems.

Panelists - 

Jennifer Bullock
Global Sales Enablement Motorola Solutions 

Jennifer is currently with Global Sales Enablement at Motorola Solutions.  As a senior-level, B2B business and marketing strategist, Jennifer help's Motorola Solutions map a direct route to the customer and drive revenue growth by carefully orchestrating the brand experience across products, channels, departments and all customer touch points. She specializes in developing data-driven, forward-thinking strategies.

Gary Van Prooyen
Sr. Director, Global Brand Motorola Solutions 

Gary Van Prooyen is the Sr. Director of Global Brand & Creative for Motorola Solutions. He leads a brand team responsible for crafting Motorola Solutions' brand identity and bringing its brand voice, solution messaging and brand purpose (value proposition) to life. He leads a creative design team who develops the creative strategy, core brand tools, visual assets and messaging platforms that are the building blocks for the product marketing and regional teams. Van Prooyen coordinates closely with the Global IMC and Product Marketing leads to ensure that our messaging and positioning are unified, distinctive and extended across the optimal media mix. He recently led the rollout of Motorola Solutions' internal Brand Purpose and drove the creation of the company's external brand advertising launch. In his role, Gary also oversees the High-Touch Marketing team, who manage Motorola's Innovation Center and host global decision makers and key accounts. He also oversees the Heritage Services group who maintain the archives of Motorola Solutions' 80+ year history of innovation. . 

Throughout his 20-year career, Van Prooyen has led a variety of market strategy, brand management and marketing communication positions with Fortune 100 companies. Most recently, he served as Director of North America marketing for Motorola Mobile Devices, supporting AT&T and T-Mobile accounts. Prior to that assignment, he was Brand Director for Kenmore (the #1 home appliance brand in the U.S.) with Sears Holdings in Chicago. Before taking that role, he served as Director of Strategic Planning for Cablecom GmbH in Zurich, Switzerland. Earlier, Gary spent 8 years at Ameritech, in positions ranging from Advertising Director to Product Marketing Lead for the $1B Call Management Service portfolio. He began his career at AT&T in New Jersey where he was responsible for consumer strategy integration. 
Van Prooyen holds a master's degree in Advertising/Integrated Marketing from the University of Illinois at Urbana-Champaign, and a bachelor's degree in Communications from Calvin College in Grand Rapids, Michigan. 

SCHEDULE: 
11:30 AM - Networking 
12:00 PM - Luncheon Begins 
12:15 PM - Speakers' Presentation Begins 
1:15 PM - Adjournment

PARKING: 
There are copious parking options available either on the street or in lots across the street and at the corner of N. Broadway and E. Michigan or at the lot at the corner of N. Broadway and E. Clybourn St. 

INVESTMENT: 
EARLY REGISTRATION DISCOUNT if registered by Monday, November 5th: 
Lunch program - $40 members, $55 nonmembers, $20 full time students 

Registration investment AFTER Monday, November 5th: 
Lunch program - $50 members, $65 nonmembers, $25 full time students 

Cancellations must be made at least 48 hours in advance to receive a refund. 

EVENT SPONSOR: C2 Graphics Productivity Solutions


SPEAKER ACCOMODATIONS PROVIDED BY: