Milwaukee is home to three of the leading Agriculture focused
marketing agencies in world. As economic, environmental and
geo-political factors shift food and all that goes into
engineering, growing, processing and distributing it becomes more
critical by the day. Our agency panel will discuss how
business and marketing has evolved in the Ag sector and what
insights that brings to bear on B2B marketing in general.
During our keynote we will hear from Ryann Greve of CNH about how
this leading global Ag sector manufacturer and distributor is
dealing with industry changes head-on.
Keynote -
Bill Preller, Senior Director of Specialty Business,
Case IH North America

Bill Preller, Case IH Senior Director of Specialty
Business, is responsible for sales and marketing of specialty
products for Case IH North America, including application, crop
production, and cotton and sugar cane harvesters and precision
farming systems. In addition, he oversees national and government
activity.
Before being named to his current position, Preller was
Regional Sales Director in the Great Lakes region, where he led the
sales team for the eastern Corn Belt region and worked closely with
dealer development. While at Case IH, Preller also served as
Crop Production Marketing Director, Agronomic Research Manager,
Engineering Manager and Platform Manager. Before joining Case IH,
Preller worked in the agriculture industry as an agronomist, seed
corn production manager, sales trainer, marketing consultant and
business management consultant. Preller has a bachelor's
degree in physics from the University of Illinois.
Seminar - Panelists
• Jeff Young, President, Bader Rutter
• Tim Oliver, Principal and President, Morgan &
Myers
• Tom Sanders, Director, Charleston Orwig



SCHEDULE:
5pm-6pm Seminar with Q&A time
6pm-7pm Networking for Keynote Presentation guests
(heavy hors d'oeuvres, dinner
station and cash bar)
7pm-8pm Keynote presentation
LOCATION:
Hilton Garden Inn Milwaukee Downtown
In the Historic Loyalty Building
611 North Broadway
Milwaukee, WI 53202
Map: http://bit.ly/PdzU3E
PARKING:
Complimentary Parking Provided by BMA Milwaukee:
If you would like complimentary parking please use the lot behind
the Grain Exchange at 538 N. Broadway, Milwaukee WI. The lot
entrance is on the West side of the street between E. Michigan
Street and E. Clybourn Street.Please disregard the sign that says
you need a permit; BMA has prepaid for attendees to park in this
lot. There are no meters or attendants in the lot and no
tickets or passes are required for this event. If you have any
issues with parking in this lot please contact any BMA Milwaukee
board member or see someone at the registration table.
INVESTMENT:
EARLY REGISTRATION DISCOUNT if registered by Monday, March
11th:
Seminar - $20/members, $30 nonmembers
Dinner program - $40 members, $55
nonmembers
Both programs - $55 members, $75 nonmembers, students/full
time professors $20
Registration investment AFTER Monday, March
11th:
Seminar - $30/members, $40 nonmembers
Dinner program - $50 members, $65
nonmembers
Both programs - $65 members, $85 nonmembers, students/full
time professors $25
Cancellations must be made at least 48 hours in advance to
receive a refund.
EVENT SPONSOR:
& Any Special Promotions
SPEAKER ACCOMODATIONS PROVIDED BY:
