Upcoming BMA Event

Corporate Storytelling as a Competitive Differentiator: How Johnson Controls Empowered its Global Leadership to Bring the Company’s Story to Life
The University Club of Milwaukee

Read More


View Events Calendar

Follow Us Online
  • BMA Milwaukee Facebook
  • BMA Milwaukee LinkedIn Group
  • BMA Milwaukee Twitter
  • BMA Milwaukee Pinterest

Join Us For Our Next Event

Thursday, May 9, 2013
  • Start:5:00 PM
  • End:8:15 PM

Demand Generation Realized – Reaping the Benefits of Marketing Automation

Don't be afraid.  You can do it too.  This past year our panelists from three different chapter member organizations went through the process of determining a need, evaluating marketing automation tools, evaluating service providers and ultimately implementing solutions.  Now they're up and running and realizing the benefits.  Learn what to look for and what to avoid as you embark on marketing automation initiatives in your own organization.  Our Keynote will explore marketing automation trends and what to expect in the future as this becomes an increasingly critical tool in the professional B2B marketer's arsenal. 

Keynote - BeHai Ligas, Revenue Engineer, Pedowitz Group

BeHai Ligaspedowitz

BeHai Ligas is a leading expert on maximizing marketing automation tools to achieve revenue goals. Currently a Revenue Engineer with The Pedowitz Group, BeHai is responsible for helping a diverse set of B2B clients develop and execute integrated marketing campaigns within marketing automation platforms including Marketo and SilverPop. One of a handful of Marketo Instructors certified to train on the tool both virtually and onsite, BeHai is also a certified Marketo technical consultant. 

BeHai has built her reputation on her experience and expertise with the following aspects of marketing strategy and implementation: email marketing, lead nurturing, lead scoring, SEO and SEM, Salesforce.com  database management and hygiene, web analytics, event tools integration and web design and development.

Prior to her role at The Pedowitz Group, BeHai served as the Online Marketing Team Manager at Metastorm, Inc. in Baltimore, MD. BeHai has Bachelor's of Science from the University at Buffalo and a Master's of Science Education from Buffalo State College. 



  • Mathew Sweezy, Marketing Automation Evangelist, Pardot

Matt Sweeny

Mathew has quickly built a reputation for an excellent in-depth understanding of the application of marketing automation for both small businesses and large corporations. The Technology Association of Georgia has recognized Mathew as one of the top 5 marketers under the age of 30 in Atlanta. He has spoken on the topic of Marketing Automation around the world. He has consulted for companies both publically traded and privately held in a wide range of market places. His personal consultation has increased companies' revenue by over 300% as a direct result of the techniques he created and teaches. Mathew is also the Co-Founder of Eventidebrewing, and the Marketing Automation Evangelist for the worlds largest Marketing Software Company, ExactTarget.

  • Marvin Mason, CMO, CPI

Marvin Mason

Marvin is the chief marketing officer at Crisis Prevention Institute (CPI), which is an international training organization focused on nonviolent crisis intervention and dementia care (predominantly used in schools, hospitals, long term care, or other areas where someone is caring for another person) headquartered in Milwaukee. Marvin leads overall marketing strategies across all CPI specialized offerings. With over 10 years of senior-executive experience in marketing, Marvin is focused on direct mail, Internet and social media marketing, as well as overall brand experience. His experience spans industrial and service b2b sectors.

CPI implemented Marketo as a marketing automation tool in 2011 and has been expanding the rollout ever since. Marvin has learned many lessons about matching expectations to reality with marketing automation, including building meaningful reports and establishing true Sales acceptance and integration.

  • Andrea Tarrell, Marketing Coordinator, HNI

 Andrea Tarrell

Andrea Tarrell is a Marquette graduate and Marketing Coordinator at HNI, a non-traditional insurance and business advisory firm located in New Berlin, Wisconsin. In this role, she has championed an inbound, content-driven marketing strategy that has led to a significant increase in web traffic and online lead generation.  HNI first adopted marketing automation technologies in November 2011, and has realized immediate benefits, including achieving a nearly tenfold increase in lead generation from organic search and nearly doubling its web traffic in a six-month period.

Projects ahead for Andrea include developing an HNI client management portal and mobile application, as well as streamlining marketing reporting related to automation efforts.

Andrea is also actively involved with the BMA Milwaukee Board as the 2012 - 2013 Membership Director.  Follow @andreatarrell and @HNIRisk on Twitter.

  • Bethany Perkins, Marketing Manager, Pinstripe Talent

 Bethany Perkins

Bethany's Bio Pending



5pm-6pm Seminar with Q&A time (Seminar guests that would like to stay for networking should register for the Keynote presentation also.)

6pm-7pm Networking for Keynote Presentation guests (heavy hors d'oeuvres, dinner station and cash bar) 7pm-8pm Keynote presentation



Hilton Garden Inn Milwaukee Downtown

In the Historic Loyalty Building

611 North Broadway

Milwaukee, WI 53202

Map:  http://bit.ly/PdzU3E



Complimentary Parking Provided by BMA Milwaukee:
If you would like complimentary parking please use the lot behind the Grain Exchange at 538 N. Broadway, Milwaukee WI. The lot entrance is on the West side of the street between E. Michigan Street and E. Clybourn Street. Please disregard the sign that says you need a permit; BMA has prepaid for attendees to park in this lot.  There are no meters or attendants in the lot and no tickets or passes are required for this event. If you have any issues with parking in this lot please contact any BMA Milwaukee board member or see someone at the registration table.



EARLY REGISTRATION DISCOUNT if registered by Monday, May 6th:

Seminar - $20/members, $30 nonmembers
Dinner program - $40 members, $55 nonmembers
Both programs - $55 members, $75 nonmembers, students/full time professors $20

Registration investment AFTER Monday, May 6th:
Seminar - $30/members, $40 nonmembers
Dinner program - $50 members, $65 nonmembers
Both programs - $65 members, $85 nonmembers, students/full time professors $25

Cancellations must be made at least 48 hours in advance to receive a refund.



& Any Special Promotions





Event Location

Hilton Garden Inn Milwaukee Downtown - In the Historic Loyalty Building
611 North Broadway
Milwaukee, Wisconsin 53202

Event Presentations

Demand Generation Realized – Reaping the Benefits of Marketing Automation

Demand Generation Realized – Reaping the Benefits MA





  • Nelson Schmidt
  • CPI
  • Traction Factory
  • New Resource Consultants