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Join Us For Our Next Event

Thursday, May 16, 2013
  • Start:7:30 AM
  • End:9:00 AM

Receiving Double-Digit Response Rates to Your Next Campaign

Print media is here to stay -- but it's changing quickly. The tools available to connect your direct mail campaigns to your overall strategy [and track the results] are progressing every day.

Has your approach evolved with the times?  Many companies and marketing agencies are lagging in this area, presenting a major opportunity to stand out for those willing to innovate and embrace emerging tactics.   

Effective print media has to be strategic and seamlessly integrated into your overall marketing campaigns.  It has to break through the clutter and information overload plaguing both digital and traditional advertising.  And with much of consumer activity moving online, your print effort need to engage your audience and build a bridge to the digital web. 

With 67% of online searches driven by offline messages, creative print media is more important than ever. At this breakfast workshop, we'll talk about trends in the field of print and direct mail and introduce new methods for achieving and tracking results.  We'll show you the work of some innovators in print that regularly achieve enviable double digit response rates - and show you how you can do the same!


Carol Schwanke, Technical Sales Director at Consolidated Graphics

Carol joined Consolidated Graphics in 1999 as manager of the company's Digital Asset Management system.   For 5 years she was with one of the CGX plants in New Berlin, Wisconsin, The Printery. She then transitioned into the full time role of Technical Sales Director for the upper Midwest Region.  Her role consists of working with each printing company in her region, supporting Sales Representatives and their clients with technology solutions.  Technology solutions include; fulfillment, print management, web-to-print ordering systems, digital asset management, variable targeted direct mail programs and other technology offerings.  

Steve Shapiro, Vice President of Partnership Development at Kyp/Sony DACD

Steve is responsible for the development and management of Kyp's portfolio of business partnerships. Steve has over 30 years experience in the integrated marketing arena including agency, client, service provider and manufacturing. Additionally, Steve began his career in the graphic arts industry.  Kyp is a specialized company that develops engagement marketing solutions using strategies, products and services designed to physically engage, educate and promote consumer behavior change.

Jim Sullivan, Vice President of Sales at The Printery

Jim is Vice President of Sales for The Printery.  He has 30 years of marketing services experience, 18 of which as President and CEO of his own company.  The last four years Jim has served as both President and Vice President of The Printery.  He has spent many years helping execute strategies for companies like Lands' End, Rayovac, American Girl, Newell Rubbermaid, Fiskars and many other notable brands.

When: Thursday, May 16th, 2013
7:30 AM - 9:00 AM

Where: The Printery
2405 South Moorland Rd.
New Berlin, Wisconsin  53151

Early registration discount if registered by Monday, May 13th (After April 13th add $10 per registration)
$20 members
$30 non-members

This program is generously sponsored by  


Event Location

The Printery
2405 South Moorland Rd.
New Berlin, Wisconsin 53151

Check out the Event photos here!

Event Presentations

Receiving Double-Digit Response Rates to Your Next Campaign

Print to Digital Marketing Solutions





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