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Join Us For Our Next Event

Tuesday, October 29, 2013
  • Start:7:30 AM
  • End:9:00 AM

The Psychology of Marketing: How to Get Inside Your Customers' Heads to Drive Sales Results

As a fast follow to our Oct. 10 B2B Rising keynote on the rise of behavioral economics in B2B marketing (details), we thought a deeper dive into the psychology of the consumer buying process would be appropriate.

Join us on Tuesday, October 29, for a workshop where we'll further explore how consumers think, feel and reason when considering your products or services over your competitors.

Led by Bill King, founder of King Innovative, this interactive discussion will provide you with the insights and tactics you need to effectively align your marketing activities to your customers' needs throughout the buying cycle. During the session, Bill will guide attendees through a series of exercises that can be immediately applied within their own organizations to anticipate customers' critical moments, deploy the right marketing tactics, and achieve optimum business results. 

 Bill King     King Innovative

About Bill King

Bill King began his career in the early '90s; becoming vice president and partner in an IT services firm by 1995.  In 2012, he combined his IT, business and marketing success to create King Innovative. For the past year he has helped businesses understand where to focus their time and efforts to align customer needs to marketing activities and enhance decision support.


Event Location

16805 W Cleveland Ave
New Berlin, WI 53151


Early registration discount if registered by Friday, Oct. 25: 

$20 members
$30 non-members

After Oct. 25 add $10 per registration.






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