The Push-Pull of Strategic B2B Marketing: How James Hardie Building Products Romances Consumers to Make a Contractor SaleThe University Club of Milwaukee
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As a fast follow to our Oct. 10 B2B Rising keynote on the rise
of behavioral economics in B2B marketing (details), we thought a deeper dive
into the psychology of the consumer buying process would be
Join us on Tuesday, October 29, for a workshop where we'll
further explore how consumers think, feel and reason when
considering your products or services over your competitors.
Led by Bill King, founder of King Innovative,
this interactive discussion will provide you with the insights and
tactics you need to effectively align your marketing activities to
your customers' needs throughout the buying cycle. During the
session, Bill will guide attendees through a series of exercises
that can be immediately applied within their own organizations to
anticipate customers' critical moments, deploy the right marketing
tactics, and achieve optimum business results.
About Bill King
Bill King began his career in the early '90s; becoming vice
president and partner in an IT services firm by 1995. In
2012, he combined his IT, business and marketing success to create
King Innovative. For the past year he has helped businesses
understand where to focus their time and efforts to align customer
needs to marketing activities and enhance decision support.
HNI 16805 W Cleveland AveNew Berlin, WI 53151
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Early registration discount if registered by
Friday, Oct. 25:
After Oct. 25 add $10 per registration.