Upcoming BMA Event

Measurement & Analytics in the Social Sphere — Understanding Content for Purpose
Platypus Advertising

Read More


View Events Calendar

Follow Us Online
  • BMA Milwaukee Facebook
  • BMA Milwaukee LinkedIn Group
  • BMA Milwaukee Twitter
  • BMA Milwaukee Pinterest

Join Us For Our Next Event

Thursday, November 14, 2013
  • Seminar:
  • Networking:5:00 PM
  • Dinner:
  • Program:5:45 PM

Brandscaping: Unleashing the Power of Partnerships

What if you stopped renting time or space ("advertising") and started investing in valuable content -- content that you'll own? What if you tapped a trend or created a movement? What if you authentically embraced your most loyal fans? What if … you became a brandscaper? 

Brandscaping is a new way of thinking. It's more than a content marketing strategy or a social media initiative. It's a marketing methodology that enables you to leverage content as an asset instead of treating it as an expense. 

Successful brandscapers think more like television producers and less like marketers. In the new media world, everyone has an audience. Brandscaping trains you to unearth authentic, talented "spokespeople" in a world where everyone is a publisher, podcaster, YouTuber, or digital photographer; people whose existing audiences, no matter how small, will become your future customers. 

On Thursday, Nov. 14, Andrew Davis, author of Brandscaping, will show you how to identify and appeal to the passion points that inspire digital influencers, prosumers, and consumers to take action. After attending this session, your marketing will be more effective and you'll fill your pipeline with higher-quality leads. This session will transform the way you market. 

Each registered attendee will receive a copy of the book Brandscaping compliments of BMA Milwaukee. 

Register now, and get ready to brandscape! 

BMA YPs, to continue the conversation be sure to register for our special post-event opportunity to network with your fellow BMA Milwaukee young professionals and Andrew Davis! 

Andrew Davis     

About Andrew Davis

Andrew Davis' 20-year career has taken him from local television to The Today Show. He's worked for The Muppets in New York, written for Charles Kuralt, and marketed for tiny start-ups as well as Fortune 500 brands. In 2001, Andrew co-founded Tippingpoint Labs, where he changed the way publishers think and how brands market their products. His most recent book, Brandscaping: Unleashing the Power of Partnerships, hit shelves in late 2012.


Event Location

The University Club of Milwaukee
924 East Wells Street
Milwaukee, WI 53202

Event schedule:

5:00 - 5:45 p.m.  Networking (complimentary drink ticket and gourmet chef selected hot hors d'oeuvres)

5:45 - 6:00 p.m.  Chapter business

6:00 - 7:00 p.m.  Keynote presentation

7:00 - 7:30 p.m.  Post event networking

8:00 p.m. YP Post Keynote Networking


Free indoor parking is available in The University Club parking garage.


EARLY REGISTRATION DISCOUNT if registered by Monday, Nov. 11: $45 members, $65 non-members

Registration investment AFTER Monday, Nov. 11: $55 members, $75 non-members

Cancellations must be made by the Monday prior to the program in order to receive a refund.

Event Presentations

Brandscaping: Unleashing the Power of Partnerships

View Presentation





  • Nelson Schmidt
  • CPI
  • Traction Factory
  • New Resource Consultants