Has this ever happened to you? You're shopping for the latest
and greatest new gadget on Amazon; however, before you decide to
make a purchase you decide to surf the web. While on your favorite
news site, you see an ad for the exact item you are contemplating
buying. Then, while checking in with your social network, you see
it again. Is this a coincidence? Nope. It's retargeting, a powerful
display advertising tactic.
On Tuesday, Dec. 3, Jo Stumpner, director of digital internet
marketing at Top Floor
Technologies, will discuss advances in digital advertising and
how it can work for your business. Through real-world examples of
creative, effective advertising programs and an analysis of the
latest trends, you'll leave this session with:
- An understanding of the basics
- Effective targeting strategies
- Guidance on how to measure performance
- Tips on how to take advantage of various tools
About Jo Stumpner
Jo leads Top Floor's SEO and PPC marketing departments. She has
over fifteen years of sales and marketing experience, with nine
years focused specifically on internet marketing.
Jo's experience includes branding, positioning, event marketing,
comprehensive marketing strategy development, and search marketing.
During her career, she has worked with clients including ADP, Sony
Creative Software, Club Car, Northwestern Mutual, and RW
In addition, Jo has developed and implemented numerous
successful internet marketing projects for small to mid-sized
businesses as well as Fortune 1000 companies. She is certified with
Google AdWords and specializes in driving ongoing, measurable
improvements for the clients she and her department serve.