Upcoming BMA Event

Corporate Storytelling as a Competitive Differentiator: How Johnson Controls Empowered its Global Leadership to Bring the Company’s Story to Life
The University Club of Milwaukee

Read More


View Events Calendar

Follow Us Online
  • BMA Milwaukee Facebook
  • BMA Milwaukee LinkedIn Group
  • BMA Milwaukee Twitter
  • BMA Milwaukee Pinterest

Join Us For Our Next Event

Tuesday, December 3, 2013
  • Start:7:30 AM
  • End:9:00 AM

The Next Generation of Digital Advertising to Drive Business Results

Has this ever happened to you? You're shopping for the latest and greatest new gadget on Amazon; however, before you decide to make a purchase you decide to surf the web. While on your favorite news site, you see an ad for the exact item you are contemplating buying. Then, while checking in with your social network, you see it again. Is this a coincidence? Nope. It's retargeting, a powerful display advertising tactic. 

On Tuesday, Dec. 3, Jo Stumpner, director of digital internet marketing at Top Floor Technologies, will discuss advances in digital advertising and how it can work for your business. Through real-world examples of creative, effective advertising programs and an analysis of the latest trends, you'll leave this session with: 

  • An understanding of the basics
  • Effective targeting strategies
  • Guidance on how to measure performance
  • Tips on how to take advantage of various tools

 Dec. 3 - Jo

About Jo Stumpner

Jo leads Top Floor's SEO and PPC marketing departments. She has over fifteen years of sales and marketing experience, with nine years focused specifically on internet marketing. 

Jo's experience includes branding, positioning, event marketing, comprehensive marketing strategy development, and search marketing. During her career, she has worked with clients including ADP, Sony Creative Software, Club Car, Northwestern Mutual, and RW Baird. 

In addition, Jo has developed and implemented numerous successful internet marketing projects for small to mid-sized businesses as well as Fortune 1000 companies. She is certified with Google AdWords and specializes in driving ongoing, measurable improvements for the clients she and her department serve.


Event Location

Top Floor Technologies
2725 S Moorland Road
New Berlin, WI 53151


Early registration discount if registered by Friday, Nov. 29:

$20 members

$30 non-members

After Nov. 29 add $10 per registration.

Event Presentations

The Next Generation of Digital Advertising to Drive Business Results

View presentation





  • Nelson Schmidt
  • CPI
  • Traction Factory
  • New Resource Consultants