Demands for more than one-way broadcasts of information
will become more sophisticated in 2014. Buyers will want us provide
them with more predictive access to the content they need - often
before they know they need it; increased methods to interact with
our products and services (i.e. video, demos, free trials, etc.);
and unique opportunities to engage in two-way
A web content management system (CMS) enables B2B marketers to
optimize their digital channels to meet these needs. With the
proper solution, you have a powerhouse tool to drive awareness and
increase brand engagement, deliver the right content at the right
time, and increase conversions.
With so many CMS systems to choose from, how do you select
the best one for you?
Join us on Wednesday, January 29, when Chris Remington, VP client
strategy and business development at Trivera Interactive, will
provide the ABCs of what to consider when choosing a CMS system.
His discussion will cover such topics as:
- Core functionality and add-ons
- Search engine implications
- Licensing and hosting
- Upgrade paths
About Chris Remington:
Chris brings more than 14 years of interactive marketing and more
than 12 years of strategic account management experience to
Trivera. His client-side, agency and corporate-level experiences
give him a unique perspective when solving his client's strategic
interactive challenges. Chris leverages Trivera's 18+ years of
expertise by deploying 'Smart Design and Creative Technology'
solutions such as content management systems, eCommerce, responsive
and mobile solutions, SEO and more.