Wouldn't it be great if there was a tool that would help
you build a data supported view of your marketing funnel - top,
middle and bottom?
We're talking about knowing such things as: which of your most
popular posts are also your best converters. The days of the week
with your highest read rates. Who's visiting your site for the
first time … or as a returning visitor, and what order each is
accessing your content.
What if we told you there was such a tool that would
provide the data you need to publish the right content at the right
time so that you can turn page views into sales?
Google Analytics is a powerful website tracking tool that
helps measure your online marketing and website effectiveness. When
analyzed properly, it provides valuable data on website traffic,
keywords, most visited pages, trends and more to assist in your
marketing and communications planning.
Join us on Monday, Feb. 24, when Fred Pike, managing
director and COO at
Northwoods Software Development, offers an
introductory workshop on the basics of Google Analytics,
- How to use your website and analytics to inform marketing
plans to increase visits and conversions
- Knowledge of the most popular Google Analytics reporting,
tracking and analysis tools
- Setting up a dashboard with the features most important
to your organization
B2B marketers interested in improving their
knowledge of how visitors interact with their website should attend
About Fred Pike
Fred Pike is the managing director and COO at Northwoods
Software Development. He has been with the company since 2004. Fred
is especially interested in organic SEO, metrics and analytics, and
web usability, and frequently helps Northwoods' clients with these
aspects of their websites.