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Join Us For Our Next Event

Monday, February 24, 2014
  • Start:7:30 AM
  • End:9:00 AM

An Introduction to Google Analytics

Wouldn't it be great if there was a tool that would help you build a data supported view of your marketing funnel - top, middle and bottom? 

We're talking about knowing such things as: which of your most popular posts are also your best converters. The days of the week with your highest read rates. Who's visiting your site for the first time … or as a returning visitor, and what order each is accessing your content.

What if we told you there was such a tool that would provide the data you need to publish the right content at the right time so that you can turn page views into sales?

Google Analytics is a powerful website tracking tool that helps measure your online marketing and website effectiveness. When analyzed properly, it provides valuable data on website traffic, keywords, most visited pages, trends and more to assist in your marketing and communications planning.

Join us on Monday, Feb. 24, when Fred Pike, managing director and COO at  Northwoods Software Development, offers an introductory workshop on the basics of Google Analytics, including: 

  • How to use your website and analytics to inform marketing plans to increase visits and conversions
  • Knowledge of the most popular Google Analytics reporting, tracking and analysis tools
  • Setting up a dashboard with the features most important to your organization

B2B marketers interested in improving their knowledge of how visitors interact with their website should attend this workshop 

Fred Pike
About Fred Pike

Fred Pike is the managing director and COO at Northwoods Software Development. He has been with the company since 2004. Fred is especially interested in organic SEO, metrics and analytics, and web usability, and frequently helps Northwoods' clients with these aspects of their websites.

 

Event Location

Northwoods Software Development
1572 E. Capitol Drive
Shorewood, WI 53211

Investment: (add $10 per registration after Wednesday, Feb. 19): 

$20 members

$30 non-members

 

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Sponsors

  • Nelson Schmidt
  • CPI
  • Traction Factory
  • New Resource Consultants