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Join Us For Our Next Event

Thursday, February 13, 2014
  • Seminar:
  • Networking:11:30 AM
  • Dinner:
  • Program:12:00 PM

Marketing Thought Leadership to Drive Business Results

This program year, we have invited you to hear several perspectives on the role of content marketing as a powerful element in today's B2B marketing mix for attracting, acquiring and engaging target audiences. Our speakers have also shown you how to leverage content to drive profitable customer actions by engaging in passion conversations; applying principles of behavioral economics; reducing the noise with The Impact Equation; and disrupting the industry through brandscaping.

On Thursday, February 13, we will expand our content marketing arsenal with a provoking keynote luncheon on thought leadership. Laura Ramos, vice president and principal analyst, will discuss Forrester's IDEA framework for developing and executing a thought leadership strategy that:

  1. Identifies audience members and their key issues to attract potential buyers, creates momentum for big ideas, and inspires deeper customer relationships
  2. Develops a distinctive platform to deliver a clear, compelling point of view to the market, causes buyers to take action, and improves brand reputation
  3. Engages with buyers through a considered mix of traditional, digital, and social channels
  4. Assesses the impact of thought leadership against business objectives

Attendees will also receive a complimentary copy of Laura's latest report: "Nurture Your Thought Leadership to Nurture Your Brand" following the luncheon.

Any B2B marketer who wants to integrate a unique thought leadership perspective into a cohesive content marketing program will not want to miss this session.


About Laura Ramos 

Laura is a vice president and principal analyst at Forrester. In this capacity, she helps CMO clients plan, build and deliver marketing programs that combine traditional, digital and social approaches to fuel topline growth.

A marketing practitioner with more than 20 years of hands-on senior management experience, Laura's core skills include: integrated marketing programs, improving marketing effectiveness, brand and product positioning and sales collaboration to drive customer consideration and engagement.


Event Location

The University Club of Milwaukee
924 East Wells Street
Milwaukee, WI 53202


Free indoor parking is available in The University Club parking garage. Please enter the parking garage from the Prospect Avenue entrance (near Wells Street).


EARLY REGISTRATION DISCOUNT if registered by Monday, Feb. 10 - $45 members, $65 non-members

Registration investment AFTER Monday, Feb. 10 - $55 members, $75 non-members

Cancellations must be made by the Monday prior to the program in order to receive a refund.


Event Presentations

Marketing Thought Leadership to Drive Business Results

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