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Join Us For Our Next Event

Tuesday, March 25, 2014
  • Start:7:30 AM
  • End:9:00 AM

Ten Best Practices for Today's B2B Marketers

Have you ever brought an idea forward to your company's leadership that was fact-based and customer-driven, but that didn't get any buy-in? Do you ever feel that marketing contributions that fall to the wayside will put your company at a disadvantage?
 
On Tuesday, March 25,Bruce Karr, senior consultant at Blue Canyon Partners, will outline 10 best practices that are the building blocks for a best-in-class corporate marketing organization. Using real-world examples, Atlee will show how marketing organizations can fuel their company's growth and ensure that it is a world-class leader.

During the workshop, attendees will learn more about the following ten best practices:

  • Driving a systematic approach for developing company-wide marketing plans
  • Articulating the corporate brand and developing the tools, techniques and training to communication it to all constituents
  • Ensuring that the voice of the customer informs business strategy
  • Partnering with HR to recruit, hire, on-board, train and develop career paths for talented marketing professionals
  • Deploy specialist teams - shared services/centers of excellence or SWAT teams who solve strategic problems or address special opportunities as they arise
  • Communicate during a crisis
  • Introduce new-to-the-word trends and tools in a balanced and actionable way
  • Understand marketing funding and measurement 


Bruce Karr Blue Canyon

About Bruce Karr:

During the past nine years with Blue Canyon, Bruce has led or participated in multiple growth projects that allow clients to focus resources on the "winners" with a combination of the best opportunities and the strongest fit. Many of these projects were global in scope. Several continued into implementation phases.

Prior to joining Blue Canyon, Bruce's career spanned marketing, product development and planning roles in the small engine, material handling, and controls industries. He has led marketing and product management functions in public companies (Tecumseh, Rockwell Automation and GE) and private companies (Menasha Corporation and Schaeffer Systems).

Bruce graduated from the Wharton School with an MBA in international business and strategic management. He earned an AB magna cum laude from Washington University in St. Louis.  He holds a master's degree in Soviet Area Studies from Harvard and has traveled widely in Europe, the former Soviet Union, and Asia for business and education. 


 

Event Location

HNI
16805 West Cleveland Ave.
New Berlin, WI 53151

Investment: (add $10 per registration after Friday, March 21):


$20 member
$30 non-member

Event Presentations

Ten Best Practices for Today's B2B Marketers

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