The world is changing, and smart marketers know it's not
enough to have a great brand anymore. Whether your industry is B2B,
B2C or B2B2C, your customers expect you to know exactly what they
need - even if they don't.
How do you get that knowledge, and more importantly, act on
it in ways that matter? By forming real relationships with real
customers; something you can't do that without
Join us on Wednesday, April 23, when Gretchen Thomas, Bader
Rutter's group director of user experience, leads a discussion on
real-world examples of innovative and creative ways to use empathy
in business, including:
- Learning how empathy is tied to financial success in business,
and how organizational lack of empathy can spell disaster
- Understanding the ways businesses struggle to understand
customers despite their best intentions
- Hearing techniques to put yourself in your customers'
This workshop with also feature a hands-on exercise that will
help you with the first step in providing a great user experience -
understanding the customer's needs!
About Gretchen Thomas
Gretchen Thomas is a 22-year veteran of technology and
design, and she manages and leads Bader Rutter's User Experience
practice. Her background includes leadership roles in software
development, design and communication, working within organizations
like Microsoft and IBM and for brands like Wilson Sports, E*Trade,
Trek Bikes, and Miller Brewing.