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Join Us For Our Next Event

Thursday, May 8, 2014
  • Seminar:
  • Networking:5:00 PM
  • Dinner:
  • Program:5:45 PM

How Marketers Must Become Agents of Change in a Digital World

The scope of B2B marketing seems to change on a near daily basis; leading to complex challenges, broader responsibilities, and narrower budgets. Now is the time to be more creative. To be more collaborative with sales, IT and HR partners. And, more than ever, to embrace flexibility - quickly.

On Thursday, May 8, we will feature a look to the future of B2B marketing with a keynote address by Kathy Button Bell, VP and CMO at Emerson and 2013-14 BMA national board chair. During her keynote, Kathy will explore what it takes in today's environment to:

  • Leverage new skills to drive change and lead as an innovator
  • Embrace a new integrated and inspirational vision and working style - internally and externally
  • Adapt more quickly to change and hiring more agile learners

During this month's keynote, we will also pay tribute to BMA Milwaukee's past presidents; honoring more than 90 years of contribution to Milwaukee's B2B marketing community.

Kathy Button Bell headshot

About Katherine Button Bell

In addition to her duties as chair of BMA's national board, Kathy is vice president and chief marketing officer where she is responsible for global marketing and corporate branding for Emerson, a $24.7 billion diversified global technology and engineering leader, and oversees all corporate communications, market research, and professional marketing development programs.

During her tenure, Kathy launched Emerson's global brand strategy, creating its first-ever global advertising campaign and television commercials; later broadening its integrated campaigns into multiple languages; and expanding into today's digital/social marketing strategies.

This program is generously underwritten by The Geo Group Corporation:

Geo Group logo


Event Location

The University Club of Milwaukee
924 East Wells Street
Milwaukee, WI 53202


Free indoor parking is available in The University Club parking garage. Please enter the parking garage from the Prospect Avenue entrance (near Wells Street).


EARLY REGISTRATION DISCOUNT if registered by Monday, May 5 - $45 members, $65 non-members

Registration investment AFTER Monday, May 5 - $55 members, $75 non-members

Cancellations must be made by the Monday prior to the program in order to receive a refund.

Event Presentations

How Marketers Must Become Agents of Change in a Digital World

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