BMA Milwaukee's Annual Bell Awards Shifts to New Interactive, Technology-Driven Format

Contact:
Jessica Vollrath
414-221-0218
jvollrath@vollrathpr.com

MILWAUKEE - The Business Marketing Association/Milwaukee Chapter will host its annual Bell Awards ceremony Tuesday, April 7, 2009 - however, this year it comes with a 2.0 twist.  Just as marketing strategies have evolved in response to the explosion in user-generated content, blogging and social media, so have the BMA Bell Awards.

This year, BMA Bell Awards will shift the entire awards process to a technology-driven program.  Instead of using traditional direct mail pieces to generate awareness of the program, all promotions, communications and submissions will occur online making entering work simple, easy and paperless.  For the first time, the distinguished judging panel, comprised of advertising and marketing professionals from across the United States, will review and judge entries online. And that's just the beginning.  At the awards program, all entries will be displayed electronically for guests to enjoy.

"As the leading BtoB marketing resource in the Milwaukee area, we are participating in the technology evolution that is transforming our industry.  All aspects of marketing from advertising and public relations to printing and production are becoming more interactive and rules are changing every day.  We want to show the Milwaukee business community that BMA Milwaukee is changing the rules too - allowing businesses and agencies to rediscover, redefine and rethink how we communicate together," said Karen Conrad, President of BMA Milwaukee.

Entries can be submitted online at www.bmabellawards.com until February 24, 2009.  The innovative awards ceremony will take place Tuesday, April 7, 2009 at the Italian Community Center located at 631 E. Chicago Street.  Registration to attend the awards show will be available online shortly.

About The Business Marketing Association

The Business Marketing Association (BMA) is the leading professional resource for business-to-business marketers and communicators. The organization offers services, information, skill enhancement and networking opportunities that help its members grow, develop and succeed throughout their marketing careers. For more information on BMA, visit www.bma-milwaukee.org.