BMA presents Schneider Electric's "Opportunity and Fit" model for customer analysis on October 8th

Contact:
Bethany Treichel
414-438-7067
bethany_treichel@bradycorp.com

MILWAUKEE, Wis. - The Business Marketing Association - Milwaukee Chapter is hosting a lunch presentation on October 8, 2009 that features Schneider Electric's unique approach to customer and market opportunity analysis - the "Opportunity and Fit" model. Tom Insprucker, worldwide director of web programs, will present a detailed explanation of how Schneider Electric approaches new customers, and how the "Opp-Fit" model has led to significant margin growth for Schneider Electric and other companies around the nation.

Feature Presentation: (12:30-1:30 p.m.)

"If the Customer Doesn't Fit, You Must Quit"

Presented by Tom Insprucker, Worldwide Director of Web Programs, Schneider Electric - Chicago, Ill.

At the presentation, Insprucker will explain Schneider Electric's homegrown strategy for evaluating new customer and market opportunities. Dubbed the "Opportunity and Fit" analysis, Schneider Electric's model assesses new customers and markets by analyzing how well they align with the company's strategic goals. Each opportunity receives a score, with the highest scores given to those in need of the exact offering that the company already provides - customers who spend the most money and cost the company the least to service.

The "Opp-Fit" approach has brought success to Schneider Electric's marketing strategies, including a 34 percent margin growth for Square D (now a subsidiary of Schneider Electric) in one year. The model has since been benchmarked by the Marketing Leadership Council, enabling companies around the country to share in Schneider Electric's success. Seven years after the Council posted an online case study about the model, it still remains among the top five percent of the most downloaded reports available. (The Council offers members more than 4,000 case studies for download.)

Insprucker joined the Schneider Electric team in 1985 and has held several leadership positions with the company, including vice-president of marketing, global vice-president of e-business, and director of OEM marketing. Today, he is responsible for leading the development, coordination and execution of priority web business programs for Schneider Electric's customers in 130 countries, as well as the company's business units worldwide.

A guest lecturer at North Carolina State and DePaul University and a member of the American Marketing Association's Speakers Bureau, Insprucker has more than 30 years of experience in marketing, advertising, radio and public relations.

Lunch and networking will take place prior to Insprucker's feature presentation, which will begin at 12:30 p.m.  Lunch will be served at noon, and attendees are encouraged to arrive at 11:30 a.m. for professional networking.

How to Register

BMA members and nonmembers are encouraged to attend. Cost is $40 for members, $55 for non-members. Full-time students can attend the meeting for $20, and BMA affiliate students can attend for $10 (student spots are limited). All attendees must register on www.bma-milwaukee.org. For more information, contact Ilka Hoffins, executive administrator, at 262-746-9686.

About the Business Marketing Association:

The Business Marketing Association (BMA) is the leading professional resource for business-to-business marketers and communicators. The organization offers services, information, skill enhancement and networking opportunities that help its members grow, develop and succeed throughout their marketing careers. For more information on BMA, visit

www.bma-milwaukee.org.