BMA Presents General Electric's Best Practices in Acquiring B-to-B Customer Insight and Intelligence on November 11th

Contact:
Jaclyn M. Peters
262-408-0056
jaclyn@madercom.com

MILWAUKEE, Wis. - The Business Marketing Association - Milwaukee Chapter is hosting a dinner presentation on Wednesday, November 11, 2009 that features General Electric's Jason Cordova, director of strategic marketing for GE, and his new techniques to acquire more reliable customer knowledge. Prior to the feature presentation, a Success Seminar will be held at 4:30 p.m. highlighting how a strong personal brand in today's tough economy is essential. Both events will take place at the Italian Community Center, located at 631 E. Chicago Street in Milwaukee.

Feature Presentation: (7:00 p.m.)

Best Practices in Acquiring B-to-B Customer Insight and Intelligence

Presented by Jason Cordova, Director of Strategic Marketing for General Electric - New York

At this month's feature presentation, GE's director of strategic marketing, Jason Cordova, will explore new techniques to acquire more reliable customer knowledge. He'll discuss how marketing, to influence behavior, has to be guided by an accurate understanding of the customer. Cordova will also explore if B-to-B marketers are truly getting into the minds of customers or just skimming the surface and at times potentially being misled.

Cordova is responsible for a number of key initiatives in his role at GE, including the management of efforts to grow segmentation/customer insights and how to manage the innovation process across the company. Prior to his current role, he served as manager of customer intelligence and is a graduate of the Experienced Commercial Leadership Program (ECLP) at GE.

Prior to joining GE, Cordova served as chief operating officer of Mentoring Minds, an educational publisher, where he was responsible for all marketing, sales, and operations activities. Cordova also spent time with IBM as a client executive for global enterprises in the manufacturing/distribution sector.  He holds a B.S. in Advertising/Public Relations and a M.B.A., both from Texas Christian University.

Success Seminar: (4:30 p.m.)

Presented by Robin Fisher Roffer, CEO & Chief Creative Officer of Big Fish Marketing - Los Angeles

In a tough economy, having a strong personal brand is essential to standing out from the pack and building value. During this success seminar, Fisher Roffer will discuss the eight steps she uses to create and evolve world-class brands like MTV and CNN, and how to apply this methodology directly toward development of their personal brands.

One of America's leading brand strategists, Fisher Roffer, CEO & chief creative officer of Big Fish Marketing, can help unearth what truly differentiates your company from the pack. Additionally, she helps cultivate a culture of fearless innovation that will propel your business forward even in these tough economic times. Fisher Roffer delivers her unique expertise in consulting sessions, keynote presentations, employee workshops and more.

Fisher Roffer's success seminar will be followed by a networking reception at 5:30 p.m., dinner at 6:15 p.m. and the feature presentation at 7:00 p.m.

How to Register

BMA members and non-members are encouraged to attend. Cost for members is $55 for the full evening, $20 to attend the seminar only, and $40 for dinner program only. Cost for non-members is $75 for the full evening, $30 for the seminar only, and $55 for the dinner program only. The cost for full-time educators is $20 and $10 for full-time students (student spots are limited). Non-profit members are invited to attend the Success Seminar at member rates. All attendees must register on www.bma-milwaukee.org. For more information, contact Ilka Hoffins, executive administrator, at 262-746-9686.

About the Business Marketing Association:

The Business Marketing Association (BMA) is the leading professional resource for business-to-business marketers and communicators. The organization offers services, information, skill enhancement and networking opportunities that help its members grow, develop and succeed throughout their marketing careers. For more information on BMA, visit www.bma-milwaukee.org.