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BMA Speakers Bureau
The Business Marketing Association of Milwaukee is proud to present their Speakers Bureau, designed to provide professional insight to your learning environment. Each presenter is prepared to provide you with a presentation tailored to his or her specialty. Take advantage of this great resource in your lecture hall or club meeting. Call speaker directly to schedule your presentation today! Presenters include:
Account Planning in Business Marketing Communications
Melissa Eriksen, Executive Vice President
Staples Marketing
Melissa brings nearly 12 years of experience in integrated marketing communications. As Executive Vice President for Staples Marketing, she's worked with a range of business-to-business clients and offers specific expertise in strategic planning, media evaluation and buying, developing/improving relationships with channel partners, maximizing the effectiveness of electronic communications and agency/client relationships. Her specific experience includes work in the following industries: construction, manufacturing, chemicals and chemical processing, industrial and institutional cleaning, corporate communications, healthcare, and foundry.
Melissa Eriksen
(262) 650-9900
meriksen@staplesmarketing.com
Using New Media in Business Communications Campaigns
Bill Finn, President
FinnDigital
Bill brings nearly 15 years of expertise in media design, production and project management for Fortune 500 and other corporations, both national and international in scope. As an experienced designer and producer of interactive media, Bill designs and manages business communications projects including video, interactive DVD and CD-ROM and web development. Bill is also an expert in streaming media applications, specializing in Windows Media Technologies. Bill brings you the benefit of technical media and design expertise integtrated with successful business-to-business marketing strategy. His ability to understand, communicate and integrate business vision with technical and creative team members carries projects to successful completion.
Bill Finn
(414) 383-5080
bill@finndigital.com
Managing an Advertising Agency
Jean Radtke, President/CEO
Phoenix Marketing Group Incorporated
Jean has 25 years of experience in agency and client management at Phoenix Marketing Group. As President of Phoenix, Jean provides marketing strategy and planning expertise for clients in the building/energy, healthcare, financial services, mining and consumer packaged goods industries. Her client roster includes Doral Companies, Johnson Controls, P&H Mining Equipment and Ziegler. Since Phoenix' inception in 1979, Jean and partner/brother, Charlie, have had a singular goal: to help clients truly "rise above" their competition through unique approaches to creative, advertising, marketing and pubic relations. Their team has a proven track record of effectively developing and launching brands, products and services.
Jean Radtke
(414) 771-1044 Ext:112
jradtke@phoenixmgi.com
Branding The B2B Enterprise
Mike Stefaniak, Senior Vice President, Marketing & Account Services
Zizzo Group Advertising + Public Relations
Mike has led branding initiatives for more than 40 companies representing a wide variety of industries. He’s also a frequent speaker on branding business-to-business enterprises, products and services. Over the last several years, he has presented to national conferences in the legal, plastics manufacturing and energy industries, to students in Marquette University’s M.B.A. program and more. He’s built a reputation for delivering engaging, energetic presentations that bring new clarity to a topic that’s quickly emerging as a chief concern for B2B companies everywhere.
Mike Stefaniak
(414) 319-5700
mikestefaniak@zizzogroup.com
This Speakers Bureau is brought to you by the Education Committee
of the Business Marketing Association of Milwaukee.
www.bma-milwaukee.org
POSTERS AVAILABLE IN PDF FORM UPON REQUEST
BMA will also be distributing them shortly.
Randy Will - BMA Speakers Bureau Director
Briggs & Stratton Graphic Services W148 N9121 Patrita Dr. Menomonee Falls, WI 53051-2272
will.randy@basco.com
W 414-259-5271
F 414-259-5293