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Special Member Events

Don’t miss our Special Member Event!

THE STARBUCKS WAY: Building an Endearing & Enduring Business

John Moore  
Thursday March 27, 2008
11:30am – 1:30pm
The Northern Lights Theatre,
Potawatomi Bingo & Casino
West Canal Street, Milwaukee

BMA would like to thank our event partner: 800 CEO READ and
our sponsor Potawatomi Bingo & Casino!

* Event is free to current BMA-Milwaukee members * 
includes lunch, the presentation and John's book TRIBAL KNOWLEDGE: Business

$55 for non-members.  Fee includes lunch and the presentation.  Books available for sale at the luncheon.

Learn the secrets behind the branding tactics and strategies of Starbucks, Whole Foods and other marketing giants.  Discover how you can escape the commoditization trap and gain more brand loyalty. John drills down to the crucial elements of brand success and shares strategies for applying these proven principles to b-to-b messages, campaigns  and cultures.  Arrive ready to be inspired into action!  

The author of TRIBAL KNOWLEDGE: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture, John Moore has spent a combined ten years creating, championing, and implementing marketing ideas and branding ideals for Whole Foods Market and Starbucks Coffee.

As the Director of National Marketing for Whole Foods Market, John focused his team on engaging in activities which were less about using traditional advertising and more about using the influential power of customers as the advertising vehicle. At Starbucks, John led countless highly successful in-store and out-of-store marketing promotions as a Retail Marketing Manager.

Today, through speaking engagements and through his Brand Autopsy Marketing Practice, John shares business and marketing advice with companies aspiring to become the next Whole Foods or Starbucks.

He has been recognized by Fast Company magazine as a “leading practitioner of the arts of customer service and marketing” and has served as a Standards Council Advisory Board Member with the Word of Mouth Marketing Association. John is also the author of the Brand Autopsy blog.

John Moore currently resides in the badlands of Central Texas. (That’s Austin.)